To stand out as an Amazon seller, you need to work hard step by step, learn the tricks of Amazon CPC, and product listing optimization to create more value.
This article is to help you understand CPC in Amazon ads. Let's get started!
What is Amazon CPC?
CPC is a way to promote products on Amazon, the abbreviation of Cost Per Clicks. It means that how much Amazon charges you each time a visitor clicks on a sponsored link.
Amazon sellers need CPC ads to attract target customers to the product listings. If a product listing meets most customers' needs, with a clear description, appealing pictures, the product is likely to become a best-seller. This is especially true for profitable, expensive products with few competitors.
Amazon sellers must be clear that it doesn't mean the mastery of Amazon ads CPC leads to the surges in sales. The advertising is to increase exposure and traffic. The sales growth also depends on the listing optimization, prices, product quality, and so on.
Differences Between PPC and CPC
Many people have heard of PPC and CPC, and wonder about their differences.
Generally, PPC and CPC refer to the same thing without huge differences in essence. However, in terms of the definition, PPC stands for pay per click. PPC ads allow your web page to appear in the search results based on specific keywords that your potential customer is search for. CPC measures the overall cost per click of your PPC ads. Your CPC will lower if you are getting more clicks than what you initially bid for, which indicates the success of an ad campaign.
To conclude, PPC is an approach or marketing channel, and CPC is a performance metric.
How Does Amazon Ads CPC Work?
Let's go into more details of Amazon ads CPC. The performance metric can help you to get and index a large number of keywords after you list a new arrival. Meanwhile, you can also boost traffic and get sales, which makes your product rank higher.
During the stable phase, advertising can attract a large amount of traffic, which guarantees stable sales growth and ranking. It also helps to get more market share in a specific product category, increase the visibility of a brand. The Amazon ads work well with promotions and clearance sales.
Requirements of Amazon CPC
As an Amazon seller, you should make sure the following aspects before running a campaign and bidding for CPC:
1. Win the Buy Box;
2. Be a professional seller;
3. Find and set keywords related to your product;
5. Avoid restricted product categories, e.g., digital products on Amazon USA.
What Should You Prepare to Run Ads?
1. Title: Make ensure that the title includes the brand name, product features, main specs, functions, core keywords, color, and so on.
2. Photos: It's critical to prepare the first photo and ensure it attracts views, in terms of creativity, vision, consumers' point of view, etc.
3. Price: Offer a tempting price, which is relatively lower than your competing products on the first page of the search results.
4. Rating: Reviews are necessary, as well as a rating of 4 stars or above.
How to Find the Right Keywords for Amazon Ads?
It's recommended to use keyword tools to find keywords with a high search volume and make a list of them. Finding the most suitable keywords for your product is helpful to run Amazon ads.
How to Analyze the Effects of Your Amazon Ad Campaign?
CTR (Click-Through-Rate): CTR is an important indicator, which reflects the number of clicks that your ad receives out of the number of times your ad appears. If the CTR is too low, it means dissatisfying views. Most Amazon sellers solve the problem by replacing the first photo of their product listing with an eye-catching one.
Conversion Rate: The conversion rate is the percentage of visitors to your product page that completes an order out of the total number of visitors. The determinant is the product listing. Only by continuously optimizing your product listing will you improve the conversion rate and achieve better results from the paid marketing.
As more and more Amazon sellers run Amazon ad campaigns, the bids are increasing. Undoubtedly, running an Amazon store is not just a challenge, but also a great opportunity.
How Does SaleYee Help with Amazon Dropshipping?
Online sellers can easily find the top-selling products on Amazon by checking them out in "Platform Top Sellers." Amazon sellers can also take advantage of SaleYee’s big data-based product research, promotional events, and clearance to gain large profit margins while benefiting the free membership and huge discounts.
More importantly, instead of paying an excessive amount for Amazon FBA, working with saleyee.com is a much better choice because SaleYee has over 450,000 square meters of local US/UK warehouses and offers fast and free delivery. Additionally, you don’t have to deal with multiple dropshipping suppliers and you can get help at any time with our 24/7 customer service.
All in all, with SaleYee, dropshipping made easy!
