Amazon is the place to be if you are considering an e-commerce business. Amazon sells a vast range of products and there is no limit to those who can sell on the platform. Although, sellers on Amazon pay certain fees before using the platform, however, there are numerous strategies that you can use to maximize your returns – one of which is the Amazon Buy Box. In this guide, you will understand the concept of the Amazon Buy Box and the six effective strategies on how to win Buy Box on Amazon this year.
Amazon has some interesting facts that only a few e-commerce platforms can boast. Check out these Amazon Buy Box statistics. Amazon recorded around $280 billion in net revenue sales for 2019 alone. While that figure is alarming, the point of interest is that over 83% of that figure came through the Buy Box winners. How interesting! (Source: Statista) This implies that sellers who win the Buy Box have a higher chance of making more sales, especially on mobile.
What Is Buy Box Wins On Amazon
Amazon comprises two types of sellers – Amazon itself and third-party sellers. Third-party sellers are companies that aren’t Amazon. Amazon Buy Box allows customers to make an instant purchase after clicking “Add to Cart” or “Buy Now”. The Buy Box works irrespective of who you are buying from (Amazon or a third-party seller). The Amazon Buy Box can be found on the top-right section of each product page.
Why You Need Amazon Buy Box
Understanding why you need Amazon Buy Box will allow you to compete for it with other sellers. As a seller, leveraging the Buy Box will help you make sales faster. Customers, especially those using smaller-screen devices, don’t have the time to first view other seller’s offers before making a choice. They will most likely click on the “Add to Cart” button and proceed with the order. To increase your chances of winning the Buy Box as a seller on Amazon, you will have to work towards increasing your performance on certain variables, provide outstanding customer experience, and much more. Below, we have listed 6 effective strategies for how to win winning Amazon Buy Box.
6 Effective Strategies For Winning Amazon Buy Box
1. Use FBA (Fulfillment by Amazon)
Amazon has three fulfillment methods namely; Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM), and Seller-Fulfilled Prime (SFP). For sellers using FBA, Amazon fulfills orders for you while sellers using FBM have to pick, package, and ship every order yourself. Since sellers who enroll in FBA meet Amazon’s high standards for fast shipping and delivery as well as excellent customer service, Amazon offers the Buy Box exclusively to FBA sellers. Plus, Amazon wants FBA sellers in the Buy Box because they are eligible for Amazon Prime. Oh, Amazon is well aware that consumers who pay for Prime are only interested in products they can have delivered in two days and without defect. That means more sales for Amazon. Does this mean that merchants who fulfill orders themselves according to Amazon’s specific standards aren’t eligible to win the Buy Box? Yes, they can only if they offer low prices and have a high feedback score and low Order Defect Rate (ODR).
2. Reduce your shipping time
Amazon is more interested in sellers who offer short shipping duration. This doesn’t concern the FBA sellers as they already promise very fast shipping time which makes them worthy contenders for the Buy Box. However, the FBM sellers who are competing to win the Buy Box must minimize longer shipping time. If you sell in certain categories like food and other perishable goods that consumers expect to be delivered promptly, shipping time will have a greater impact on you winning the Amazon Buy Box. Remember, whether you ship items faster or longer, Amazon’s credibility is on the line. This is why Amazon lay down fulfillment standards for FBM sellers to follow. Thus, how quickly you get your product to customers will determine whether or not you will win the Buy Box. As a general thumb rule, the faster you ship, the better your chances to win the Buy Box.
3. Let your customers get the best experience
A happy customer is a returning buyer. As a seller, your customers are your major priority. How well you treat them will impact your business’ growth. Amazon is particularly interested in this aspect because your customers are Amazon’s customers. Thus, providing the best experience for your customer will increase your chances of winning the Buy Box. There are several ways to provide the best experience to your customers.
a. Provide unique and detailed product descriptions that answer all possible questions about what you sell.
b. Create high-quality content with images that best describe your products.
c. Respond to your customers’ inquiries and complaints quickly. Responding to all queries within 12 hours of receipt can increase your chance of winning the Buy Box.
4. High feedback score
Your feedback score is another significant factor that influences a seller’s chance of winning the Amazon Buy Box. Amazon allows a buyer to rate a seller after order fulfillment. The rating system for Amazon, like all other e-commerce platforms, is 1-5 stars, with one being the least score and five being the best. When you visit a seller’s page, you can effortlessly see their rating score consisting of both positive and negative feedback. Maintaining a rating of 4.5 not only increases your chance for competing for the Buy Box but also increases your credibility and potential to generate more sales.
5. Valid tracking rate
Valid tracking rate for sellers on Amazon refers to the percentage of orders that a seller sends with proper tracking information over the last 30 days. Sellers who provide the correct tracking information usually have a perfect score of 100% and usually have an increased chance of winning the Amazon Buy Box.
6. Offer landed price
Offering a low price can make your product compete with the Buy Box but it is dependent on your performance as well as your competitors’ prices. The landed price is the total price for the item that sells on Amazon, plus shipping cost and handling. It is good to always watch out for your competitors and offer a comparable price, yet, ensuring higher performance metrics will give you a greater privilege to win the Buy Box.
Bonus Tips For Ecommerce Business
You don’t need to learn how to beat Amazon Buy Box before you can get more sales.
While Amazon Buy Box is enticing, the stiff competition can make it overwhelming. As a retailer, you don’t need Buy Box price in Amazon before you can generate quick sales. Why even pay the seller's fee when you can keep 100% of what you earn? All you need is the right product, a reliable dropshipping supplier, and a website. The SaleYee platform checks all these boxes. SaleYee.com is a reputable dropshipping wholesaler platform where you can dropship high-profit margin products. The SaleYee platform boasts over 30, 000 profitable SKUs in different categories and high-quality products at cheaper rates. You don’t need to worry about how to get Buy Box Amazon because you will find amazing discounts on products that will help you make large profits. Only certified suppliers deal on SaleYee.com so you can be sure of the legitimacy and credibility of the service. As part of SaleYee’s priority to make retailers successful, the company offers very fast shipping services, usually 24-hours to 48-hours delivery depending on your location. This way, your customers will get their end of the year orders fulfilled safe and fast. Visit SaleYee.com for more information.
Conclusion
Buy Box Amazon means can be a little more complex than you expect. However, it is best to optimize your store if you want to get the most out of Amazon. Amazon Buy Box remains the surest way to take advantage of Amazon’s incredible potential. Your brand must be customer-centric (just like Amazon) if you are going to stand a chance of winning the Buy Box. Hopefully, with these six Amazon Buy Box strategy, you would.
