Complete Amazon Influencer Program Guide

If you are new to marketing, chances are you’ve never heard or read about Amazon Influencer Program for sellers. Over the years, Amazon has created innovative programs to help them retain its position as the world’s largest online marketplace. Amazon’s decision to introduce their own Amazon Influencer Program is an avenue for brands to outdo their ever-growing competitors. What is Amazon Influencer Program? The purpose of this article is to introduce Amazon Influencer Program for sellers.

Starting as a bookseller in 1995, Amazon has not stopped stunning the world with tremendous sales records. Presently, Amazon generates a whopping $386 billion in annual revenue globally. The Amazon a10 algorithm is so sophisticated that it thrives more on External traffic sources, especially from social media. Creating the Amazon Influencer Program is the latest weapon in Amazon’s arsenal. It is Amazon’s solution to drive external social media traffic. This guide is helpful for both Amazon store owners and aspiring Amazon Influencers.

What Is Amazon Influencer Program?

The Amazon Influencer Program is a program set aside for people to promote things that are sold on Amazon on social media platforms. The aim is to target the social media crowd since this is what Amazon’s a10 algorithm majorly feeds on – External Amazon traffic. Amazon Influencer Program is quite different from Amazon Associate. In Amazon Associates, the affiliate picks a certain product, promotes it on his preferred traffic source (could be his site, blog, forum, or email marketing), and then gets a commission after selling the product. Rather than allowing people to promote products through their own traffic source, Amazon Influencer Program streamlines the option to only social media. Thus, Amazon is inviting influencers to promote its items on social media.

Who is an Amazon Influencer? Amazon Influencers are those who have active accounts and social media (Facebook, YouTube, Twitter, or Instagram) followings and have qualified after meeting the criteria of the Amazon Influencer Program.

Amazon is indirectly using influencer marketing to sell its products as well as products from other brands. Amazon Influencer Program for sellers places the brand and the influencer in a win-win-win situation.

Who Can Join the Amazon Influencer Program?

Anyone with a huge social media following on YouTube, Facebook, Instagram, and Twitter will get instant approval. Website owners and those with bulky email lists will not be given approval. Amazon considers these influencers to be experienced having tracked their record of driving product sales through social media.

Here are other things you need to know before joining the Amazon Influencer Program:

1. Amazon Influencers must set up a custom storefront that features products that they endorse. The storefront offers buyers the opportunity to purchase the product as though they were on an eCommerce site.
2. Only influencers with high viewers based on Facebook, Twitter, YouTube, or Instagram are eligible.
3. Aspiring influencers will give Amazon significant permissions to access their linked social media account without hesitation.
4. Amazon Influencer program is limited to influencers in a handful of countries. Check Amazon’s T&C to see if your geographic location is allowed.

How Amazon Influencer Program Works

Let us break down how the Amazon Influencer program works in eight steps for clear understanding. Check out the Amazon Influencer program requirements:

1. The Amazon Influencer builds a follower base on Facebook, Instagram, Twitter, or YouTube.
2. After this, he applies to the Amazon Influencer Program.
3. The Influencer registers through the Amazon Influencer field of the Amazon Associates Program.
4. The Amazon Influencer will now create an Amazon store where he will add his products or that of the brands he is working with, in that store.
5. The Amazon Influencer shares a link of his store on Facebook, YouTube, Twitter, or Instagram, endorsing the products.
6. The audience clicks on the social media link and gets redirected to the Influencer’s Amazon store.
7. After purchasing the product, the audience becomes a member of Amazon.
8. Amazon pays the Influencer a commission from that purchase and whatever they purchase within the next 24 hours.

How Do Brands Work With Amazon Influencers?

The Amazon Influencer program opens a door of opportunity for influencers to make money without stocking an inventory. It gets more interesting knowing that they can sell an unlimited number of products. But how will brands connect with Amazon Influencers seeing that major influencers will endorse different products?

1. A brand can reach out to its existing customers who are Amazon Influencers and ask if they will be interested in making money helping you with sales. It only costs to voice out to ask. Who knows, your next influencer can be a click away.
2. Use Intellifluence or other influencer marketplaces to get metrics from different Amazon Influencers and what they specialize in. Once you get this data, you can contact the influencer that specializes in your product offering to help you sell your items on their storefront.
3. Once you identify an Influencer, convince him to do a typical sponsored post for a fee. He will link your product, description, or caption to his store and gets paid after a sale.
4. Sending a formal email can boost your chances of collaborating with Amazon Influencers. As an Amazon seller, you want to create an email that will be opened, read, and responded to. To achieve this, you need to:

• Use short, crisp, and easy-to-read messages.
• Embed your brand name visibly so the Influencer can view your brand name and research your brand.
• Use catchy email subject lines to increase open rates.
• Add personalization like the Influencer’s name in the body and also the subject line.

Conclusion

The Amazon Influencer program is considered a great opportunity for people with a huge follower base on Facebook, YouTube, Instagram, or Twitter. When it comes to earning from your social media skills, the Amazon Influencer program is the best bet. As an Amazon Influencer, you can get paid for endorsing your favorite products through your custom Amazon storefront.

If you are looking for quality products to promote without creating an online store, then you can visit SaleYee.com. SaleYee offers over 30, 000 profitable SKUs with huge profit margins.  Using the SaleYee platform is completely free! You will get access to reputable suppliers who offer quality products and fast shipment.