There are a lot of apps that are specially designed to help you grow your eCommerce store. One of the most important apps is email marketing software. This software will help you reach your customers easily. You can engage with your customers easily by sending series of emails to your customers with your favorite eCommerce email marketing software.
In this article, you will read some recommended apps that are well-known for their features and benefits for all users. These apps get a lot of good reviews from the users. Most users are happy with all features that are available on these apps. The core features that are usually provided by some popular email marketing services include templates, reporting, analytics, autoresponders, schedulers, email editors, form builders, etc. Some email marketing apps also offer customer segmentation as a marketing automation solution.
Why eCommerce Email Marketing is Important?
a. Build a strong customer relationship
Using a good email marketing strategy will help you build a strong customer relationship with all of your customers. Most customers are going to appreciate a good email in their inbox. Sending a series of emails to your customers will let your customers know that you care about them. You can keep providing constant value to all of your subscribers, so you can keep your brand on their minds.
b. Optimize your time and effort
Email marketing will be a good solution for you who want to save a lot of your time and effort for reaching your customers. You only need to create some emails and send these emails to all of your customers. Subscribing to the email marketing software will be more affordable than doing any other marketing efforts for building your business.
c. Personalize the content for your customers
If you want to personalize the content for your customers, you can start using the best email marketing software now. In order to get this benefit, you need to use an advanced email marketing app that can offer a customer segmentation feature for the users. This strategy will be a good way for you who want to improve the engagement rate in the eCommerce store.
Recommended Email Marketing Software
a. Mail Relay
If you want to find the best eCommerce marketing software, you can take a look at this tool. It has a free email marketing version for you who have up to 15,000 subscribers. You can also send up to 75,000 emails for free by using its free version. There are some interesting email templates that are available on the dashboard. After sending a series of emails to your customers, you can analyze your customers’ behaviors by visiting its analytics tool. From this information, you can tweak your email campaign for boosting the conversions in your eCommerce store.
b. Mail Chimp
Many people are interested in using this B2B eCommerce marketing software. This marketing platform has 3 interesting plans for your eCommerce store, including a Business plan, a Growing Business plan, and a Pro Marketer plan. It is very easy for you to use all templates that are offered by this software. This software has a drag-and-drop feature, so you can design your email without HTML experience. The price starts from $9 to $299 per month depending on the features that you would like to get from this software.
c. SendInBlue
This is another recommended best eCommerce email marketing software that you can get today. This is a full-service email marketing software that has a lot of useful features for all users. If you are a regular Shopify and WordPress user, you can install the SendInBlue plugin for creating email blasts from your dashboard. It is very convenient and easy for you to start using this powerful software today. The price for this software is ranging from $25 to $600 per month.
d. GetResponse
If you want to find the best eCommerce marketing automation software, GetResponse can be a perfect choice for you. It has the newest feature called email marketing automation. It will help you automate your email marketing strategy for your eCommerce store. This software has more than 350,000 customers who are happy with all features and benefits of this software. You can try to use this tool by using its free 30-day free trial from GetResponse. Its price is ranging from $15 to $580 per month.
e. MailJet
It is one of the best email marketing software for eCommerce. MailJet has a free plan which will allow all marketers to send up to 6,000 emails per month. Many people are interested in using this software because it offers a lot of interesting features for the users. You can keep as many contacts as you’d like. You can also enjoy its live reporting, analytics tool, personalization feature, and also fast email delivery service. It is easy for you to use all of these features that are offered by MailJet. There are two main plans offered by MailJet. They cost $9.65 and $20.95 per month.
f. Omnisend
This is a powerful eCommerce marketing automation software that you can have in your account. This software is suitable for all beginners who want to optimize their email marketing strategies. Omnisend can integrate with many popular eCommerce apps that are available on the market today. There are some interesting features that are offered by this software, for example, automation, customer segmentation, user-based campaign, etc. The price is from $20 to $99 per month.
g. Oracle Bronto
If you are looking for good email marketing software, you can take a look at this software. Oracle Bronto will offer customer segmentation, email automation, messaging personalization, etc. It will use multiple channels, including social media, email, and also SMS. Its A/B testing capacity will help you find the best campaign for your needs.
Conclusion
Using the best eCommerce email marketing software will help you accelerate your business growth significantly. If you would like to build a strong relationship with your customers, you can consider using the best email marketing software. You can choose the best one that allows you to send series of emails to your subscribers automatically.
