Social Media is of much help if it is about gaining profits from the online business. Among the different available platforms. Facebook is highly preferred by businesses to connect with their targeted audience. All because of its huge popularity and client base! So FB can help businesses in many ways like Shops and Marketplaces to enhance their reach. However, Facebook Commerce is made to solve many limitations that many similar platforms can’t. In the case of reselling, people create Facebook shops to list products online in front of wide potential customers.
Pros and Cons of Facebook Shops?
Let us first have a look at the plus points of using the FB store for Dropshipping needs;
- Flexible Checkout for Buyers.
- Free to set up a Shop that too with many conveniences.
- Easy to Advertise.
- Facebook Analytics is of much help to improve business processes.
- Sellers can be connected to the Buyers directly.
- Possibility of targeting specific demographics using Ads.
- Ease of managing the shipping process.
Below are the downsides of using the Facebook Shops for the resellers;
- They impose a selling fee for each sale.
- A seller needs to abide by certain conditions before start selling using FB shops.
- Facebook consists of only a certain percentage of the world population.
- Sellers can’t offer special referral programs or promo codes for the buyers.
- There are possibilities of negative comments.
What is Facebook Commerce Manager?
A business can integrate Checkout with its online shop using a self-serve tool known as FB Commerce Manager. It is a helpful option to manage your FB store like uploading the inventory, receiving sales payouts, and tracking the orders.
A Commerce Manager Facebook is to;
- Provide Purchase Protection to your buyers.
- Assign permission to the people who are working with you or access any business info.
- Take full control of your account health by analyzing the insights.
- Inspect the products that were sold on different Facebook platforms.
- Ease your customer buying/shopping experience on Facebook platforms using Checkout.
Following are the steps to use the Commerce Manager to create a commerce account;
- Tap on ‘Get Started’ to create a shop from the Commerce Manager.
- Choose ‘Checkout on Facebook or Instagram’ and tap on ‘Resume’.
- Select Instagram of Facebook and check what you need to successfully create a Commerce Manager account.
- After clicking on ‘Next’ you will be moved to the ‘Create your commerce account’ page in the Commerce Manager.
- You need to provide you genuine and complete business information as asked, proceed, and complete the setup.
- Add catalog, customer service, and shipping details using the Products and Settings option in the commerce manager.
- Link your bank account and fill up the required information exactly to receive payouts.
- Review the details and complete the setup to manage your business sales on Facebook using its Commerce Manager tool.
As a reseller, you can maintain your Facebook Business by below steps;
- Setting up Facebook commerce profile.
- Managing the inventory as per the listings.
- Handling Order Fulfillment process.
- Plan a checkout process and get the payout.
- Offer Customer Support.
- Listen to your audience and improve your business as per.
- Check and analyze the account status and activities.
You can engage your potential customers on FB with ease. Further, you can help them discover your products, and redirect them to your dropshipping platform using checkout.
An Outlook on the Facebook Commerce Policies
You need to follow some guidelines, rules, and policies to be eligible to sell on Facebook Commerce accounts, or your content might be removed. Some policies are mandatory for a specific category of businesses while most of the policies are for all on Facebook and other platforms.
A Facebook commerce policy is to decide how businesses can use the checkout on Instagram, Page shops, and Facebook Marketplace. A helpful approach for both parties to process the online orders and shipments. It is to support both the buyer and sellers to freely manage the after-sales support.
Following policies should be complied for a seller to gain a good rating;
- The inventory should be kept updated every time.
- Need to provide valid carriers and tracking numbers.
- The orders should be marked as shipped once it is out from the warehouse for delivery.
- The orders should be delivered within the promised time frame.
- The products should be shipped in 3 working days.
- Facebook return policy must be followed.
- A seller must respond to the customers in 2 business days.
Businesses can be allowed to sell their items on Instagram and Facebook if they abide by the specific policies made for them.
7 Tips for Selling on Facebook
Following are helpful suggestions for dropshippers to enhance their sales on Facebook;
- Facebook is a social media to target a different group of audiences. It includes both the potential customers who follow your page and the existing ones who already had purchased some items from you.
- An FB business page can help one track the insights and analytics about the conversions with it. A business can improve its marketing by getting a complete idea about customer behavior and demographics.
- After having a well-set Facebook page, the next approach is to build a Page Shop. For this, a business must agree to Facebook’s Merchant Terms. After uploading the first product the shop will be live on the related Business Page.
- It is recommended for businesses using Facebook pages to use the feature of tagging the products in posts and adding collections on the Page Shop. Here the main aim is to make things easier for the customers to do the shopping.
- The Facebook listing of a product should be as accurate as possible by using the subcategories to reach the right shopper who needs it.
- Businesses can create customized Ads by using the Ads Manager of Facebook for targeted marketing. There are options for one to follow the conversion or traffic of a specific ad.
- Businesses can communicate well with their customers or sell items in a better way possible by using Facebook Marketplace. The listings on the Marketplace also automatically appear on the Page Shop. By using the ‘Buy and Sell’ group one can create the listing for a targeted audience.
How to make Facebook Dropshipping Fully Reliable?
A Dropshipper acts as an intermediary among the manufacturers or wholesalers of products and their buyers. Resellers can list their items on any platform or market the product at a higher price than what is available by the wholesaler or producers.
The difference in the amount will act as commission for the reseller. Once ordered, the whole process from inventory management to shipment will be handled by the supplier.
By the way, Resellers generally take complete info about how to use the social media platforms like FB to enhance their business. However, Dropshipping is never that simple, especially in this highly competitive era.
Hence, to be ahead of the race or for startups getting some tried & tested help and tips from someone can save much, it also works as a confidence booster. As an example, you can choose SaleYee as your Dropshipping product supplier for your commerce profile Facebook.
They can provide you worry-free service right from choosing the items to shipping the products to the doorstep of your buyers. They are also well-known to provide backend support to maintain and run a profitable online store or shop on a social platform like Facebook.
SaleYee is having many local warehouses to make their shipping process faster. They are also dealing with thousands of items belonging to different categories. Hence there is more scope for resellers as a choice to list the products for dropshipping.
Wrapping up
As a Dropshipper, you generally need to face some challenges to discover the potential leads who looking for the items listed in your store. Small businesses can use different FB platforms like Whatsapp and Instagram to market their business. A basic approach is to turn your business online is to create, customize and manage a Facebook page. As one of the well-known social media platforms, Facebook offers easy-to-use integrated features to directly engage the target consumers. To ease your reselling business using Facebook commerce, taking the help of reliable dropshipping supplier like SaleYee can be of much help for future advantages.