Dropshipping as with any other e-commerce business requires a working content strategy to engage audiences. Undoubtedly, Facebook is the alpha bright of the social media marketing platforms dropshippers use. However, a low-quality Facebook content strategy will not prove effective in the scheme of things. Although there are many strategies out there, you should seek to use the best for your business success. Here are the 10 best Facebook content strategies you can utilize for your dropshipping business today.
How to Create Facebook Content Strategy?
Planning your Facebook content strategy does not sound like taking a walk in the park. There are things you need to get right. Here are the basic steps you should do to create a solid Facebook content strategy.
1. Begin with the elementary
First, before launching any strategy, get a crystal-clear vision of what your brand is. Research details about what your target audience looks like. Align your marketing message with your brand. Ultimately, you may layout your marketing objectives.
2. Look at what other Facebook competitors are doing
Try to keep an eye on what your successful Facebook players are doing to get results. Another hint here is that by doing more than comparing stats, you can enhance your brand recognition by tapping into their existing target audience and analyzing their content performance.
3. Create your content plan and content strategy
The moment you have all the necessary info resources with you, you should be able to create a concrete and working content strategy. You can do by scheduling steady posting intervals and preparing your content before time.
4. Evaluate and adjust
There are no consistent marketing campaigns that are effective without taking a critical assessment and adjustments on a regular. Here, you take account of the stats comparing your performance from one particular period to another.
10 Best Facebook Content Posting Strategies for Business
1. Question tact
Asking questions remains a great Facebook content posting strategy any product seller and dropshipper can use to capture their audience's attention. It's only when you capture their attention that you can begin to talk about meaningfully engaging them to showcase your product offerings effectively.
Statistics reveal that much more than your audience wants to read a content post, they want to watch a video about your products. Facebook is got an entire segment for that. Try and maximize by creating interesting videos about your wares. Make the visuals and motions clear enough. Again, try to ensure that the posts do play out within minutes. Oftentimes, it is the shorter, the better.
People will comment on and even share posts that often deal with trending issues. Find a way to always incorporate trending issues to drive home the relevance of your products at each point so you don't distract your audience from the most important thing. If you know how to use them well using trending issues can be your Facebook content creation strategy too.
4. Relating Stories
You can go all personal with your target audience. Relating stories is a wonderful medium to bond with your followers on Facebook on a unique level. What you need to do is to make sure you create a way to make your story special about your dropshipping brand. With that, you'll have little to no issues passing the message and making sales with your products. In short, not every storyline will work out for every brand.
5. Product Pics
Another way to beat the competition is to adopt the utility of product pictures. To have great Facebook posts you can always share your product pictures by using appropriate application shots, themes, flat lays, and more. Try to make your product photo-sharing as enticing as possible so you can increase both the engagements and the eventual conversions.
6. Exclusive Graphics
Using exclusive graphics that have your business logo, colors as well as fonts integrated is one of the best Facebook content strategies you can devise. Use icons, texts, shapes, shades, styles, memes, quotes, motivational tips that will bring out all the uniqueness in your graphics. As you do so, keep in mind to always optimize your branded graphics following Facebook's policies to avoid a scenario whereby you'd have wasted time and resources.
7. Blog Posts
As important as you think your social media marketing efforts are important, understand that your content marketing is also as important. Create engaging blog posts that can take your audience on a great customer experience. Do well to share the blog posts of your dropshipping business. This could lead to more and more clicks after all.
8. Infographics
Many current dropshippers know how to overtake the heart of their audiences in a manner that's more than words. It's the power of infographics. They are lengthy data visuals of your product brands and items. So long you size them properly, you can share your infographics via Facebook and even other social media platforms such as Pinterest. Infographics are a great Facebook content idea you can count on these days.
9. Contests and Giveaways
You can increase your user responsiveness and enhance engagement by organizing contests and doing giveaways for your existing audiences. The thing however is to always ensure your giveaways are niche-based so you do not distract but rather make your audience focus more on your products and ultimately enhance your brand recognition.
10. Sales and Discounts
You can also consider sharing any important sales or discount offers you may have. You can choose to offer discounted product prices to your loyal streams of Facebook followers. Discounts and sales go a long way to attract and interest your existing audience such that they buy from you the more.
Call to Action
As an online retailer intending to start a dropshipping business, you need a great Facebook content strategy for business. Of all the many Facebook content marketing strategies we have introduced, it's often a shrewd idea to find what interests and works best for you the most in creating content that engages your audience using Facebook.
