Facebook Marketplace is one of the newest features of Facebook. It is a convenient place for Facebook users to find, buy, or sell items among all users. More than 800 million users globally are using Facebook Marketplace every month. People can find what they are looking for by filtering the results based on category, location, and also price. Some Facebook Marketplace categories are available in this place. You can target a lot of potential customers by selling any items on this site.
Facebook Marketplace Categories
Facebook Marketplace allows the sellers to put their advertisements on some specific product categories. Here are some common categories that are available in the Facebook Marketplace, including:
- Classifieds
- Clothing and Accessories
- Deals
- Electronics
- Entertainment
- Family
- Hobbies
- Home and Garden
- Housing
- Vehicles
These categories are going to be updated on Facebook regularly. All buyers are allowed to view certain categories or find any particular products easily when using Facebook Marketplace.
How to Sell on Facebook Marketplace
Before you start selling on Facebook Marketplace, you need to consider several things on this platform.
a. Orders must be shipped within 3 days after order date and received within 7 days
Shipping is the most important thing to know about selling on Facebook Marketplace. If you have some handmade goods, you should modify the number of goods that you can sell daily. It is very important to ensure the balance between your ability to produce items with the demand from your customers on the Facebook Marketplace.
b. Find out some eCommerce platforms that can be synchronized with Facebook Marketplace
You need to know that not all eCommerce platforms can sync with the Facebook Marketplace. Some examples of eCommerce platforms that you can use today are BigCommerce, ShipStation, ChannelAdvisor, Shopify, Quipt, Zentail, and also CommerHub.
c. Prepare for offering the best customer service
When you sell any products on Facebook Marketplace, you need to be ready with lots of messages and communication from buyers. On this platform, you will receive a lot of questions from any buyers who are interested in buying your products. Good customer service is believed to be the best method for improving your brand performance, so your customers will be happy when buying any products from you.
You can start everything by installing the Facebook Marketplace app today. If you are a BigCommerce merchant, you can integrate your store with the Facebook Marketplace easily. The process only takes about 10 minutes to integrate everything. From the BigCommerce control panel, you should navigate to the Channel Manager. Then, you can select the Facebook Icon.
At this step, you are going to see a box that can outline the rules of the Marketplace. You have a chance to click a button to claim that you are interested in joining the Facebook Marketplace. Once you click this button, you only need to wait for the review process. Facebook is going to review your store, to determine if your products are suitable to be offered on Marketplace or not. The approval process usually takes in less than a week. Currently, access to the Facebook Marketplace is limited to any stores selling any products in certain categories, including Baby and Kids, Accessories, Apparel, Bags and Luggage, Home Furnishings, and Beauty.
Facebook Marketplace Rules
Before you start selling any items on this platform, you need to know some Facebook Marketing rules. You need to know several things that are allowed and prohibited. All of these rules can be viewed at the Facebook Marketplace Commerce Policies. By knowing how does Facebook Marketplace work, you can get benefits from this platform. Here are some guidelines on how to sell on Facebook Marketplace.
a. Certain items are not allowed to be offered
Facebook has a list of items that cannot be sold on the Marketplace. You should avoid selling any of these items, including Adult products or services, animals, alcohol, digital media, electronic devices, gift cards, event tickets, illegal drugs, healthcare items, tobacco products, unsafe supplements, ammunition, weapons, and also explosives.
b. You have to sell a physical item
Anything that is not a physical product cannot be sold on Facebook Marketplace. You cannot sell some items, such as lost and found posts, news, jokes, etc. Some services, such as Housekeeping, event tickets, etc, are only available by coordinating with some of Facebook's partners.
c. You should have a clear description
When you want to sell any items on Facebook Marketplace, you need to follow this step. You need to have a clear description of any photos from your store. The photos should match the title and description of them.
d. No before-and-after pictures
Facebook prohibits all sellers to display before-and-after images in the store. For example, a photo showing the result of the weight loss product.
There are many other rules and requirements that you need to adhere to, especially if you want to sell any items on Facebook Marketplace. Facebook has all of these rules, to ensure that the Marketplace can be the best and safest place for everyone to buy or sell any items on the Internet.
Benefits of Selling on Facebook Marketplace
a. Extended reach
It is one of the most important benefits of Facebook Marketplace. This platform allows you to extend your reach for promoting any products or services to your potential customers. You can promote your brand effectively by putting any of your items on this platform. Many sellers are successfully promoting their brands via Facebook Marketplace, for example, Sweetums Signatures, Hats Unlimited, Spearmint Love, etc.
b. Personalized customer experience
If you want to find the right customers for your products, you can consider using this platform. Facebook will help all customers find relevant products that are suitable for their needs and preferences. By ensuring that your products are seen by the right audience, you can have a good opportunity to improve the purchase from your customers. You can learn how to post on Facebook Marketplace, so you can find the right audience for your products.
The Verdict
Once you know how to use Facebook Marketplace effectively, you can increase your chance of reaching potential customers on Facebook. Facebook Marketplace can be the best place for you to sell any items to your relevant customers. You will be able to improve your sales, promote your brands, and also increase your business performance by selling any items on this Facebook Marketplace platform.
