Quite recently, Google announced that selling on Google would be free on its Shopping Tabs. The search engine giant maintained that this initiative would assist sellers to connect with their customers notwithstanding whether they advertise on Google or not. This would greatly enhance the chances of increasing the visibility of any store. It also has a horde of other uses. This article helps you see how business owners can profitably make use of Google Shopping for e-commerce.
What is Google Shopping?
Google Shopping, like any other social media platform, is a unique way to make sales and get more customers. Google shopping ads show at the topmost part of search results. Yet normally, you can also find them in the Shopping Tabs. As they feature product images, they are distinct from text ads that you find in search results. What makes Google Shopping an exciting tool is that it has a greater conversion rate greater than text ads. This is because it furnishes shoppers with every necessary information they require – price, product name, image, and name of the store. Therefore, those who come across them that way are more likely to make a purchase.
Is Google Shopping Safe?
To a greater extent, Google Shopping is safe. This is because sellers and advertisers who feature their items on Google Shopping partake in trade activity. They need to comply with the working policies of Google Shopping. The policies simply state what they can and cannot feature on Google Shopping. As a result, Google Shopping removes products that are not compliant with these policies. They even go to the extent of suspending a seller that violates these policy statements. So, it's greatly safe.
How to Sell on Google Shopping?
Interestingly, there are three basic ways you can sell on Google Shopping. These include –
Step 1: Set up an account with Google Shopping Merchant
To help your store benefit from the cost-free approach of Google, you need to register your store up with the Google Merchant Center. Where you've not already signed up as a user, you'll need to finish an onboarding process. The moment you sign up on Merchant Center, go to "Growth" and get on the "Manage programs" area. From that section, you can click on "Surfaces across Google" that has to do with free Google Shopping ads.
The moment you're through with this, you'll require inputting your item feeds into your account in order to ensure your items are displayed. As it is with many Google products, this means it is straightforward as it is intuitive as well.
Step 2: Link up your Google Merchant Account to Google Ads
Google Shopping works when you link your Google Merchant account with your Google Ads account. This means you'll sign in to your Google Ads account and create a shopping campaign. By this, you'll be opportune to create campaigns.
All that's required of you is to choose the shopping link that's below the Campaigns tab and adjust the settings to feature a name for your Shopping campaign. This will bring about a seller identifier that syncs with your Google Merchant account. Moreover, you can as well choose the country that you desire the items to be sold and localities that you want people to view your adverts.
Step 3: Begin to sell your items
By putting in place an ad campaign you can begin to sell your items. Put in place your ad group, provide it a name, and feature your items. You may thereafter modify and design groups and create a product feed with diverse identifiers. These identifiers include the price, brand, description, and availability of your items.
If you long to bring your items to the next level, it is important you follow approved methods. Below are some of these tried-and-true methods to make use of when you sell on Google Shopping.
· Clarify the data and pricing of your product
· Partition your campaigns
· Use UX to make shoppers find your items effortlessly
· Take advantage of retargeting
· Optimize your products description
Google Shopping Ads for Marketing: 7 Tips for Beginners
It does not really matter what your shopping campaign level is, here are seven hints you need to bring your campaigns to a greater level.
1. Create strong lines of communication with other teams
The essence of communication and teamwork in successful marketing cannot be overemphasized. Make sure you're on the same wavelength with your team members.
2. Make your product data pass the message
You can make use of campaign priorities to influence traffic. You'll influence more people to purchase if you can enhance your sales prospects by just focusing on your product data.
3. Reveal your complete inventory
Ensure you submit your whole inventory to the Google Merchant Center. By doing that, more items have a greater chance of getting the customer's attention.
4. Make use of smart bidding to fix bids at the question level
At the query level, you can optimize every item by item using your Shopping ads. Smart bidding is a dependable means of getting query-level bidding.
5. Figure your brand with Showcase Shopping ads
Showcase Shopping ads are a means to display an array of items that you provide. They're also one way of reaching folks earlier in their buying experience.
6. Go beyond last-click ascription
Google Shopping Ads is capable of exploiting data-based ascription in AdWords. If you still want to take ascription dive in AdWords, it is instructive you do it now.
7. Link your ads to live stores
Local inventory adverts showcase the products in your store digitally. They also drive traffic to your store with local info. Nevertheless, don't beat down the team members of your online store. This is because to some customers your adverts and the locations of your store are the same.
Conclusion
Google shopping ads bring great outcomes for advertisers and users. Excitedly, you may also download the Google shopping app which helps you to conveniently open a Google shopping account and also use Google shopping insights. More expectedly, we presume you're able to get one or two hints from this piece to maximize the Shopping ads opportunity.
