When it comes to offering convenience, Amazon is a milestone away. Amazon Prime program has become a buzzword on the Internet today. According to Amazon, the program is aimed to surpass Prime members' expectations by offering quality content, exclusive deals, convenient features, and more selection. In case you are wondering what is Amazon Prime or want to learn how merchants can win with Amazon's “Buy with Prime” program? Stay glued to your screen.
Amazon is launching the “Buy with Prime” program to extend the trust and convenience of Prime shopping to online retailers or eTailers, not on the Amazon retail platform. With the introduction of Buy with Prime, Amazon aims to add more value to its Amazon Prime memberships. Members will have the flexibility to shop directly from merchants, while also enjoying free, fast delivery, convenient checkout, and easy returns. This post introduces Amazon's Buy with Prime program to the distributors.
What is Buy with Prime program?
The “Buy with Prime” program is Amazon’s newest innovation that is aimed to help retailers grow their eCommerce business by offering free, fast delivery, expedited checkout experience, and return policy with Prime. Throughout 2022, merchants using Amazon Fulfilment (FBA) and those not selling on Amazon will receive an invitation to participate in Buy with Prime.
Benefits of adding Buy with Prime
Adding Buy with Prime can grow your business a great deal. It can help retailers:
Simplify your fulfillment: With your existing inventory at Amazon fulfillment centers, you can start fulfilling your Buy with Prime DTC orders – Amazon takes care of all of your storage, delivery & returns.
Bank on the million trusts: Display the” Buy with Prime” logo and “Place Order” button on the product detail page to suit both mobile and laptop users. Displaying Prime logo will convert shoppers since they know it promises fast delivery and free returns.
Convert shoppers with the ease of Buy with Prime: Who doesn’t want free, fast shipping and returns? Every shopper does. With Buy with Prime, you can turn Prime members into your customers. This allows them to use their Prime membership for an easy and seamless checkout experience.
Buy with Prime will be a game-changer for both Amazon and retailers. Prime members will benefit from the trust and familiarity they already have with shopping on Amazon while connecting directly with businesses on the platform.
Highlights of Amazon buy with prime program
Simplicity and ease of setup: Setting up Buy with Prime is easy, especially if you are a Fulfilment by Amazon (FBA) seller. Within a few minutes, you can offer to Buy with Prime on your store.
Same fast, free delivery: Shoppers will be delighted to know that their items will take 1-2 days to get to them. Prime delivers as promised.
Offer shoppers a trusted shopping experience: Buy with Prime will transform Prime members and merchants. The trust and flexibility that comes with using Buy with Prime will lead to increase conversion.
Your store, your control: Using Buy with Prime means you can build direct customer relationships and have control of your customer data.
How do sellers start Amazon buy with the prime program
Buy with Prime can be done in four easy steps:
Sign up and create your account: Get started by providing your business details.
Set up Buy with Prime: Link your Amazon Pay or Seller Central accounts to “Buy with Prime”. After which, import your existing Amazon product catalog information.
Choose products to offer Prime: Choose which products to display the Prime logo and delivery promise.
Add the Buy with Prime button: Copy and paste the button code into your existing site in minutes.
NOTE: Merchants not enrolled in Fulfilment by Amazon may take a different approach to adding Buy with Prime. Visit Amazon for detailed information.
To use Amazon Prime with Buy Now:
Follow these steps to use Amazon Prime with Buy now:
- Turn on “Buy Now” in your purchase preferences.
- Select an existing option as your default shipping address, Amazon pay online methods, and delivery speed.
NOTE: It is recommended to apply the “Standard Shipping” as your default shipping setting. Amazon automatically applies FREE two-day shipping to qualify orders for any Prime-eligible items with Buy Now. Setting two-day shipping as your default setting means you want Amazon to apply two-day shipping to all eligible “Buy Now” orders (including those not eligible for Amazon Prime) and appropriate shipping charges apply.
- Provide a street address. Amazon will not ship two-day or use other expedited shipping methods to P.O. boxes.
NOTE: Merchants who prefer to use the “Shopping Cart” instead of “Buy Now” should note that shipping for all eligible items to street addresses in the contiguous United States. The shipping speed will default to FREE Standard shipping for addresses in Hawaii, Alaska, and Puerto Rico. However, you will have the opportunity to select a faster shipping speed for every item in your purchase, if one is available.
Can you Buy with Prime if you don’t sell on Amazon.com?
Absolutely! You don’t need to be a seller on Amazon before you can use Buy with Prime. We know that Buy with Prime will initially be available for Prime sellers and merchants using Fulfillment by Amazon, but with time, non-users will gain access.
BONUS TIPS: SaleYee Dropshipping Platform - The Reliable Supplier
While you’re excited about Amazon’s Buy with Prime program, you want to manage your inventory to avoid product shortages. Using the SaleYee platform ensures you don’t run out of stock. SaleYee is a global dropshipping and wholesale platform that is founded by a group of pioneers committed to empowering everyone to sell easily and earn globally. They offer:
- Seamless integration with popular eCommerce platforms, including Amazon, Wish, eBay, Walmart, Shopify, and so on.
- Over 30,000 high-quality, profitable SKUs
- 650,000+ sq.m. local warehouses
- Fast & free delivery
- Fast & responsive customer support
- Free membership – no hidden charges, no signup fee, no maintenance charge
- Huge discounts guarantee a large profit margin
- Up to 3 months after-sales period
Visit SaleYee.com for more information.
Wrapping Up
Amazon Prime membership offers numerous promises to both Amazon and merchants. Savvy merchants can use this program to increase conversion, generate traffic, and boost sales. Amazon pay raise is expected to increase for merchants using Buy with Prime. Just make sure to source quality products from reputable suppliers. Don’t be left out!
