Over the years, social channels such as Facebook, Instagram, and TikTok are being used by retailers to promote their products and brands. However, with the introduction of “Amazon Posts”, Amazon has rolled out a feature that enables sellers to post content on Amazon just the way they’d do on popular social media. Savvy retailers can leverage Amazon Posts to engage customers on Amazon. But how much do you know about Amazon Posts? Read on to learn more about the Amazon post as we introduce everything a seller must know.
Amazon is gradually turning its online marketplace into a social shopping center, an innovative development by the world’s most popular eCommerce marketplace. This is no surprise especially when it is coming from a brand that holds a strong emphasis on storytelling and branded visuals within its platform. Amazon Post also could be an excellent channel to express the creativity and uniqueness of the brand. With this exciting feature, customers can easily discover any brand or business all in one place.
What Are Amazon Posts?
Amazon Posts is a content-sharing feature that enables brand-registered sellers to share product-related content along with unique lifestyle images through a “feed”. If you are quite familiar with Facebook Post, Amazon Posts shouldn’t look or seem different. After each post on your feed, shoppers can scroll and click through directly to the product detail pages to see more about your product. Amazon rolled out this program mainly for two reasons:
To show customers how to use your products
To encourage customers to browse and discover your brand story
This way, brands, and businesses maintain consistent brand identity across different social platforms. As of the time of writing this article, Amazon Posts can only be viewed via mobile app or Amazon’s website.
What Are The Benefits Of Amazon Posts?
- Create posts for free: Using Amazon Posts is completely free. Unlike the paid-per-click method of advertising that is adopted by popular social channels, your brand can post unlimited content without paying a dime.
- Drives brand awareness: Displaying products in a unique way, using real-life customer images, and sharing compelling brand stories are recipes for driving brand awareness.
- Display your products in action: Help shoppers visualize your products in realistic settings and inspire them to browse your feed.
- Distinguish your product from the competition: With Amazon Posts, sellers can draw customers away from other competitors. Although you cannot determine where your posts will end up; however, customers [from your competitor] can scroll down to the “Related Posts” where your brand could be featured.
- Capture shoppers’ attention: Posts on Amazon are designed to capture your customers’ attention. It allows customers to explore your products, creating an immersive experience for them.
- Allow customers to “follow” your brand: The “follow” feature, as seen on other social media platforms, will enable users to “follow” your brand on Amazon to keep up with your content.
- Increases product discoverability: As customers scroll through your product detail page, they can easily discover more about other products that you sell and your brand too.
- Metric tracking to measure your posts’ performance: Amazon has several advertising tools that allow sellers to measure their content’s performance. From engagement rates to the number of views, reach to impression, brands can easily track the performance of every post.
Where Do Amazon Posts Appear?
Your Amazon Post beta can appear in a number of places on Amazon. You cannot choose where your posts will end up; that is up to Amazon’s algorithm.
a. On the phone – Brand feed, related brands feed, product page carousel category-based feed.
- Brand feed
The brand feed is your brand’s unique feed – a space where you can post engaging content for your entire product line. Your brand’s posts will appear when a customer clicks your logo [located in the header of a Post]
- Related brands feed
The related brand feed is where shoppers can discover more of your products, as well as other brands.
- Product page carousel
Carousels are displayed on your product detail page and may contain relevant Amazon Posts i.e. your competitors’ Posts.
- Category-based feed
Amazon suggests Posts that are relevant or complements the items within a specific category.
b. On the PC (Computer)
For laptop or desktop computer users, Amazon Posts can be seen arranged horizontally just below the product description:
How To Post on Amazon
- Visit Amazon official
- Click on “Get Started”.
- Choose the brand or business you want to promote.
- Upload your brand logo.
- Create your first post.
- Keep posting unique, engaging, and compelling posts.
Who Is Eligible for Amazon Posts?
The following are eligible for Amazon Posts:
- Sellers who have a Store on Amazon
- Sellers enrolled in Amazon Brand Registry
- Amazon Vendors
- Agencies representing vendors
Any registered seller can start using Amazon Posts for free, even if they are not advertising with Amazon. Sellers from the following countries are eligible for Amazon Posts if they meet the above-mentioned criteria;
Bonus Tips: To Consider When Searching for a Reliable Dropshipping Supplier
A lot of folks think that creating an online store is the most important thing there is to selling online. While its importance cannot be underemphasized, finding a reliable dropship supplier is even more crucial to your success. There are pointers to finding the right dropship supplier, to name a few are:
- a reliable dropship supplier should sell only quality products from a wide range of categories
- check for positive reviews online to learn more about their reputation
- they must be able to deliver to customers all over the world
- the right dropshipping supplier must be available 24/7 to attend to your request
- their products should guarantee a high-profit margin
- test orders to know whether or not they meet up to their said standards
We’ve found that SaleYee fulfills the aforementioned criteria for a dropshipping wholesale supplier. What is SaleYee? SaleYee is a global dropshipping and wholesale platform that aims to make drop shipping easy and profitable for retailers. SaleYee offers high-quality products from over 30, 000 profitable SKUs that can give you a huge profit margin. More interestingly, the SaleYee platform is free to use and can easily integrate with Amazon, eBay, Shopify, Walmart, and Wish. Check out some other exciting features of using SaleYee.
- 30,000+ profitable SKUs
- 650,000+ sq.m. local warehouses
- Fast & free delivery
- Responsive customer support
- Free membership & huge discounts
- Up to a 3-Month after-sales period
No signing-up fee, no membership fee, no hidden charges – just sign up and get access to reputable wholesale dropship suppliers. Visit SaleYee for more information.
Wrapping Up
Although the likes of Facebook started over a decade ago, Amazon post isn’t coming late on the scene. Actually, now is the best time to lunch as social media continues to evolve and gain popularity. Amazon post beta is ideal for displaying products in attractive, evoking the look and feel of conventional social media platforms. The relatable settings resonate with customers; sellers who can create compelling content have a million customers waiting to buy from them.
