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Product Bundles, Strategic Way To Inspire Your Dropshipping

Daniel • How to Sell Online

Dec 30,2021 13 min read

product bundle strategies



One of the top aims of an online and remote seller is to make a profit. You can achieve this goal in various ways. If you are a dropshipping or other seller wanting to make a profit, you're in the right place.

Product bundling is the top way to attract buyers to your platform and turn them into paying customers. Here is everything you need to know about product bundling.


What Are Product Bundles?

Product bundles is the term for different products combined into one package. This is an all-in-one solution that many sellers offer to their shoppers.

Are you wondering how to find products to bundle? If so, then worry no more. Here are some product bundling examples that will help you:

  •  “Frequently Bought Together” On Amazon Listing

This is one of the top product bundling examples to help you choose the right items for making a package. The first thing you should do is search for the best-seller product of your bundle on Amazon. Then, open the page of that item on the platform.

When you scroll down a bit, you will find a "frequently bought together" items section. The algorithm of Amazon is highly effective, so you will find accurate product listings. If you sell those items too, you can use them to create a product bundle of high value.

  • Diaper & Beer In The Supermarket

This is one of the strange product bundling examples, but it proved to be highly effective for supermarkets. Several years ago, research showed that people who bought diapers at stores also purchased beer from the same shop.

Walmart decided to see if the study was accurate or not. So, they placed beer and diaper racks together. Interestingly, this move allowed them to increase their beer sales. That is why this strange example is also one of the best product bundling examples.

The key point to note here is that rack placement is made as per the items that people are more likely to buy together in supermarkets. Thus, if you don't know how to find products to bundle, worry no more. You can visit a nearby supermarket and check out products on shelves that are kept together.


Why Apply Product Bundles To Promote Sales?


Here are the top reasons to apply product bundles to promote your business sales:

1. Increases Your Profits Per Sale

It is no secret that a package will be more expensive than individual items. This is because product bundle pricing is dependent on the total value of all the things. That is why a tempting combination can help you increase your profits per sale.

The key to increasing your profits is by doing smart product bundling. For instance, pairing things that a customer is more likely to buy together will help you create a good combination.

2. Helps Sell Excess Inventory

If you have some products in excess, then creating a bundle can assist you in getting rid of them. The best part is that you can still make a profit. Sometimes, people don't tend to buy particular individual products. They may find it an unnecessary expense or may not need them.

However, through product bundling, you can encourage a consumer to purchase the excess items. The top thing to remember is to make a package so pleasing to the customer that they are willing to overlook certain products.

3. Speeds Up Inventory Clearance

As a seller, it is your responsibility to manage your inventory and ensure that the old stock finishes before the new one arrives. Otherwise, you will struggle to find space for the items.

Product bundling can help accelerate the inventory clearance process. This is because you can sell various products at once. You can make a package by combining some of your best-sellers and difficult-to-sell items.

The key to speeding inventory clearance is by coming up with appealing product-bundle pricing. This strategy will help you turn a profit and clear up space.

4. Provides All-In-One Solutions For Your Customers

All consumers have a dream of convenient shopping. Many people want to get the things they need with ease and while saving time. Product bundling is the top way to do this. Here are some product bundling examples to help you understand better.

  • If you want to make a bundle for COVID-19 essentials, you can create a product bundle of handwash, face mask, and sanitizer.
  • If you sell makeup foundation, then you can pair it with cleansing wipes.

These are the two best product bundling examples of convenient shopping. This is because the shopper won’t have to waste time searching for individual products.


How To Sell Wholesale Bundles Online


Here are the top ways to sell wholesale bundles online:

1. Add Complementary Products To Your Store

If you specialize in selling specific products, you can collaborate with other brands to create bundles. For instance, if you sell smartphones, you can partner with a store that sells accessories like chargers, power banks, and much more.

Complementary products can allow you to create a suitable package. The key thing to ensure is keeping the product bundle pricing within a reasonable range.

2. A/B Test Different Product Combinations

Are you struggling with developing popular product bundling combinations? If so, running an A/B Test will help you a lot.

The algorithm runs a test on different combinations and makes a fair comparison. In the end, you will be provided with the results showing which product bundling would fare better on the market.

3. Allow Custom Bundling

Many consumers prefer to buy product bundles but of their choice. That is why you must allow your customers to add items to a package. Besides that, you can offer them a create your own bundle option too. This will help you sell wholesale bundles online with ease.

Wrapping Up

Are you wondering how to find products to bundle? If so, then you should visit the SaleYee dropshipping platform. They have a range of items available for purchase.

You can make a bundle using the products on SaleYee and put it up on your website. When a customer places an order, the drop shipping platform will deliver them promptly without any fee. The best thing is that you won't have to fill your inventory, so the risk of losses decreases.

That was your complete guide to product bundles. Making combinations is beneficial and can help you turn profits with ease. The key thing to keep in mind is to offer reasonable product-bundle pricing plans.



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