Shopify has been steadily growing as eCommerce takes over the world. In 2021, there were more than 5,000 Shopify Plus stores. But, of course, the competition is intense, which is why you must know how to drive traffic to the Shopify store.
Here is your complete guide on the various ways you can utilize to enhance the traffic to your store.
How to Drive Traffic to Your Shopify Store Effectively?
Running a Shopify store is not an easy task. Many people even fail on their first try, so it is crucial to know how to sell on Shopify for beginners. The key to running a successful Shopify store is having the right knowledge.
So, if you have opened your store and you want to drive traffic, here are all the options you have:
1. Advertising Options
As a beginner, you need to drive traffic through the means of advertising. Here are the ways how to advertise the Shopify store:
Ad Posts On Forums
Some of the many online forums and groups are dedicated to your target audience and your buyers. You must do extensive research to find such forums and place your ads there. Most of these forums earn their revenue through running ads, so it is the ideal option for you.
Pinterest Ads
If you want to learn how to drive traffic to your Shopify store, you must leverage the incredible power of Pinterest. Over 70% of active users on Pinterest have said they use the platform to find new services and brands. That is why you must run ads here so that you can give ideas to people to purchase your product.
Facebook Ads
Of course, we don’t need to tell you how important Facebook ads are to your Shopify store. There are billions of users on Facebook, and it is one of the largest social media platforms. That is why you have endless opportunities to reach your target audience in no time.
The best part is that you can also use Facebook Dynamic Ads to help serve customers that have previously visited your Shopify Store. Such targeted ads will show the products they have already put in their carts or even looked at. Because of this, the users can come back to your Shopify store to make a purchase.
Google Ads
If you want to learn how to drive more traffic to the Shopify store, you must use Google Ads. It will allow you to advertise your service or product directly to the people searching for them. Through Google Ads, you have two options, you can put your ads on Google and YouTube.
However, you must remember that using Google Ads will not be easy for beginners. That is because it comes with a learning curve you need to navigate. Of course, you will start getting returns from it in no time once you do.
Reddit Ads
Reddit offers an extensive collection of forums and subforums to users. It is a platform that people use to share news, content, and comment. Using the platform for advertising is one of the top ways to grow your brand awareness and generate traffic to your Shopify Store.
Remember that using this platform for advertising might be tricky for new Shopify store owners. However, once you get the hang of it, you will find many interested users in your brand. Slowly but surely, it will help you drive traffic to your store.
Quora Ads
Quora Ads can be a great digital marketing tactic to learn how to drive traffic to the Shopify store. That is because the platform is ideal for you to drive traffic while helping build your authority on various topics and trends. In the long run, it will help you enhance your website conversions.
2. Social Media Marketing
In the digital world, you must leverage the power of social media marketing to learn how to drive traffic to Shopify store for free. Here are the two social media marketing strategies that will help enhance traffic:
Of course, we have already established the greatness of Facebook for advertisements. However, what you don’t know is that you can also drive traffic through Facebook with ways that will allow you to drive free traffic for Shopify store. These include:
- Facebook Pages: Find Facebook relevant to your store, product, and audience to advertise your brand
- Facebook Groups: Join Facebook groups with your target audience to drive traffic to your Shopify store
- Facebook Private Account: As a beginner, reach your friends and family to enhance traffic through your private account
Apart from paid ads, be sure to use these ways to drive organic traffic to your Shopify store.
Instagram has quickly become one of the most popular and powerful social media platforms. That is why you can use Instagram ads to grow your website traffic and sales in the long run. Of course, the key is to have a high number of organic followers and then run targeted ads for your audience.
You can use Instagram reels, hashtags, and much more to market to your audience. It will help you create consistent and loyal followers in the long run.
3. SEO
Finally, increase the visibility of your store and learn how to drive traffic to your Shopify store with the power of SEO. It is the process of fine-tuning your website and store so that it improves your chances of ranking high on search engines. Keep in mind that this strategy is not a one-time solution.
SEO is a science and is a long-term strategy that will yield favorable results for a long time to come. So, be sure to incorporate it into your marketing strategy.
Final Words
That was your complete guide on how to drive traffic to Shopify store through ads, social media marketing, and SEO. You must combine these three strategies to drive traffic to your store and increase sales. Once you do, it will help you make profits for a long time to come.
