More than 80% of Amazon sales are made through the Amazon Buy Box. This simple information is more than enough to explain why it's important that every online seller knows what it is and how to get the Amazon Buy Box.
What Is Amazon Buy Box
Simply put, the Buy Box on Amazon is the page that shows all the characteristics of a product, including who is selling it (Amazon itself or third-party sellers), and through which a customer can simply click on purchase and buy the product.
As you know, Amazon is such a huge marketplace that for every possible item there are tons of alternatives. However, it is the one shown in the Buy Box that is more likely to be purchased. This is why it becomes extremely important to "win the Buy Bow", that is, to implement strategies that can increase your chances of having your products ending up in the Buy Box on Amazon.
In order to understand how to win Buy Box on Amazon, we need to investigate what kind of parameters are taken into consideration when the amazon buy box algorithm scans the available items and picks the one that is going to end up there. So, what are the factors that can affect your chances of ending up in the Buy Box Amazon?
Factors That Make You Win the Buy Box
Let's now explore how to get Buy Box Amazon.
Competitive Price
If high prices make you lose the buy box, competitive prices will make you win it.
In-stock Availability
Make sure that the items that are shown on Amazon are always-in-stock: the Amazon Buy Box algorithm gives priority to the available items. When you rely on a valuable dropshipping company, this isn't something you should worry about (it'll be the company's responsibility), but if you're on your own pay attention to this aspect!
Fast and Cheap Delivery
Among some items that are just the same, the one that will end up in the Buy Box will be the one with the fastest and cheaper shipping options. In particular, you should aim at providing free deliveries, because this is what Amazon customers are used to. With drop shipping companies like SaleYee, you can offer this service to your clients.
High Amazon Rating
We are not speaking about good product reviews here, but the rating that Amazon gives its sellers to be able to rank their items properly.
You want to always provide:
- quick response to your customers;
- on-time fulfillment;
- on-time deliveries.
This will help you obtain a high rating on Amazon so that your items are more and more likely to end in the Buy Box.
Low Cancellation and Refund Rate
One of the ratings that Amazon gives to its sellers is about cancellation and refund: you want to keep this rate as low as possible. How can you accomplish this? Make sure your product descriptions are detailed, provide a lot of item pictures, and rely on a dropshipping platform that can guarantee that the items are delivered undamaged.
However, you can't avoid 100% of cancellations, refunds, and replacements: this is why you need to be capable of processing these aspects efficiently. When you rely on a premium dropshipping company like SaleYee, they'll be taking care of these aspects too.
Positive Feedback
Here we are speaking about Amazon reviews. If you want to win the Buy Box, a positive review will be essential because the Amazon Buy Box algorithm gives priority to items with the highest rating (the highest number of stars out of five!).
Not only do you want to have positive reviews, but you also want many of them, because the number of reviews left for each item also affects the chances of ending up in the Buy Box.
Bonus Tips: Choose SaleYee Dropshipping Platform
As we've mentioned dropshipping so many times during this article, and since we've highlighted how important it is to pick a good dropshipping company, we'd like to provide you with a bonus tip about the best dropshipping platform available today. It is called SaleYee and it has all the features that you need to make sure that your products end up in the Amazon Buy Box.
Local Warehouses
SaleYee stores the items in several warehouses all around the world. This is how it can deliver orders quickly, With them, you can offer quick deliveries, which is something that helps you win the buy box on Amazon.
Free deliveries
Free deliveries are very important to get the buy box on Amazon because something that distinguishes this marketplace from the competition is the possibility of having free deliveries. SaleYee provides free deliveries for all their items.
Customer Support
Customer support is one of the parameters that most counts when it comes to receiving positive reviews: SaleYee takes care of customers and after-sale support on your behalf.
Free Membership
Free membership doesn't help you win the Buy Box on Amazon but it's something that allows anyone to start their selling business and be competitive on the most popular marketplace in the world!
Conclusion
Now that you know how to win Buy Box on Amazon it'll be easier for you to boost your sales. Don't forget that the quality of your dropshipping platform will make the difference: this is why we included the SaleYee recommendation!
