Plenty of business owners and consumers join Instagram every day. It has about 500 million users that are engaged daily on the platform. It provides an engagement channel between brands and their customers. As a business owner, you should consider Instagram marketing for various reasons.
It is simple to use and it relies heavily on visuals. Instagram marketing helps you to boost your overall online presence. Through Instagram sponsored posts, you can reach many people and promote your brand to them. You also can tailor your adverts to meet the target audience and consumers.
If you are a dropshipper, advertising through Instagram sponsored posts allows you to pitch your adverts to your target audience and bring in more sales.
What is an Instagram Sponsored Post?
An Instagram sponsored post is one of the many means of advertisement that Instagram offers its users. This is how it works. You pay Instagram to promote any content of your choice. This promotion is targeted; you can target people in a specific age bracket, or members of a particular gender, or people in a particular profession. Once you have found your niche, you can target your adverts to people who are in great demand of it. Even though your sponsored posts will only appear on your Instagram page, you can also include a URL that leads people to a particular page on your website. With Instagram sponsored posts, you can add a CALL TO ACTION (CTA) that also lets you drive traffic to your website. For every sponsored post, "sponsored" will be displayed under your business handle, around the top left corner of your post. Thus, every viewer sees that you have paid for that post.
Instagram Sponsored Posts vs. Ads: Differences
Instagram sponsored posts are different from Instagram ads in many ways. Here are some of the ways. Instagram sponsored posts to promote content that you have already published on your Instagram profile. However, for your Instagram ads, they create content that suits your campaign and promotion. Moreover, the main purpose of Instagram sponsored posts is to get engagement on what you are sponsoring, especially through the CTA, while the main purpose of Instagram ads is to drive some brand awareness, generate leads, and drive traffic to your campaign.
In addition, for Instagram sponsored posts, you can set your target audience. However, for Instagram ads, your campaign goals decide the kind of audience for your post. Aside from that, every engagement on an Instagram sponsored post automatically counts on the original post. You still have your engagements even when the sponsored promotion has ended, while every engagement on an Instagram ad begins and ends with the advert.
Instagram Sponsored Post Cost
The cost of Instagram sponsored cost depends. The more the promotion you want on your sponsored post, the more you will spend. A sponsored Instagram post ranges from about $1 to $1000 per day. There are other complex and customizable Instagram ads than sponsored posts. This means that there are other more expensive Instagram ads out there.
However, you can determine what kind of engagement you want based on how much you are willing to pay. What this means is that Instagram can work on your budget and still give you impressive results. With a sponsored post, you can decide if you want website visits or just engagements (for example, likes and comments).
How to Sponsor a Post on Instagram
It is very easy to do a sponsored post on Instagram. Here is a simple explanation of how to use sponsored posts on Instagram.
1. Go to Facebook's Ad Manager, log in to your account to create your ad.
2. Set your objective to "engagement." There are other objectives available, such as "traffic," "app installs," "video views," "lead generations," and "messages." Choosing an objective is to decide why you are creating an Instagram sponsored post.
3. Decide your target audience: You can decide to tailor your audience to those you think the post is far more suited. Engagement posts can perform well with any kind of audience, so long as the sponsored post is relevant to them.
4. Pick the placement that you think will drive a more effective budget and can work with your budget.
5. Choose the original post that you want to boost. In case you have a Facebook lookalike of the post you want to sponsor, make sure you are selecting the Instagram version of it.
6. Go after everything you have picked to make sure you have not left anything. You do not want to run a sponsored post using the wrong details.
7. Submit.
In addition, after deciding how much to spend on an Instagram sponsored ad, you should know when to run it. You can run a sponsored post for your Instagram posts that are already doing very well. For instance, when you already have an impressive engagement on a post, you know that it is likely to bring in more engagements if you run an Instagram promotion on it.
You should definitely run a sponsored post if you are into buying and selling of products. For example, as a dropshipper, you can post corresponding images of your products, and even link each product to a page on your website; such that once a buyer clicks on a product, he or she is immediately taken to a page that contains more information on the product, including how to purchase it.
However, even when you are not a dropshipper and you are not into e-commerce of any kind, you can still run an Instagram sponsored post just to increase your followers and visibility.
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Conclusion
An Instagram sponsored post is a great way to advertise your brands and businesses. With Instagram sponsored posts, you are guaranteed more engagements on your posts. For your online businesses and dropshipping businesses, advertising through the Instagram sponsored post will bring in more sales for you, as more people, especially your target audience will see your products. Instagram sponsored posts are great assets you should invest in, especially as business owners.
