Shopify is a powerful tool that you can use, especially if you want to sell any products on the Internet. This platform can help you manage your online store at any time you want. However, you need to learn all the basic details about this platform before you can get benefits from this tool.
You need to avoid some mistakes or obstacles that can lead to the under-performance of your Shopify store, for example, having bad customer service, getting some issues in attracting traffic, having bad reviews from other customers, etc. Don't miss this useful Shopify marketing guide!
6 Essentials of Shopify Marketing to Increase Sales
1. Look at the most important part of your marketing plan
Before you start learning how you can promote your products, you may want to focus on your marketing plan. You should understand all details about your company, such as key metrics, your vision, goals, and some reasons why your store under-performs. You can also start stepping on the customers' shoes, so you can understand their ideal price, basic needs, etc.
2. Do traffic analysis
You need to have a deep traffic analysis, so you can know where your customers usually come from, what they are searching for, and how your products can match their needs. It is not all about traffic, but it is about the quality of the traffic. You should not only care about extra visitors to your website unless they can convert into real dollars for your company.
3. Have a deep visitor analysis
Traffic analysis will talk about any visitors before they visit your website. This visitor analysis will look at any people who are inside your website. You need to know all the behavioral differences between people who purchase and people who don't purchase any products from your company. Visitors may vary in intentions and types. By finding the right visitors for your company, you can target them with the right kind of content and suitable call-to-action.
4. Conduct a comprehensive market analysis
Before you can implement the best strategies for promoting your Shopify store, you may want to take a look at this market analysis procedure. You are going to know how your competitors are doing on the market. You will also find some big brands or authorities for your product category. You will learn how you can position your store for getting attention from your customers.
5. Develop traffic scaling strategies
It is also important for you to know how you can attract visitors to your website easily. Different stores may need different traffic acquiring and online Shopify marketing methods. You can try some of the most popular and efficient traffic generation methods, such as social media marketing, SEO, PPC (Pay Per Click), blogging, channel expansion, video marketing, public relations, etc.
6. Don't forget conversion optimization
When you want to grow your online store rapidly, you may want to know how to optimize the conversion rate in your store. You need to know how you can make people buy from your company instead of your competitors. There are some important details that you need to check, for example, page load time, cross-browser compatibility, navigation system, usability, etc. In this step, you need to understand where your visitors come from, their identity, their needs, and how your products can meet their needs.
Best Shopify Marketing Strategies to Rapid Growth
1. Optimize the user-generated content
Many big brands are using this type of Shopify marketing strategy for growing their brand awareness. User-generated content will refer to any content that is created by your customers. You can ask your customers to create content with your products. Don't forget to offer an incentive for attracting a lot of customers to create content for your company. It will generate buzz on the market, so you can reach out to a wide audience easily.
2. Collaborate with popular influencers
This is another effective way of getting a wide reach for your brand. You can find some popular bloggers or celebrities who have massive fanbases or followers. You can ask them to create a sponsored post or campaign for your product. For example, Calvin Klein can produce a viral campaign on Instagram by working with some popular stars and supermodels, from Iggy Azalea to Kendall Jenner. It only took about 2 weeks for getting additional 13,000 fans on Instagram and also 38,000 new followers on Facebook.
3. Have a customer loyalty program
If you want to grow your business brand on the Internet effectively, you may want to consider using this strategy now. This Shopify marketing plan is specially created to encourage your customers to return to your store and also buy more products from you. You can use either a membership card, membership point system, stamp card, etc. This loyalty program is an effective tool for creating a group of loyal customers for your company.
4. Use email marketing
You should include this step into your Shopify marketing guide. Email marketing is an effective way of reaching a lot of customers quickly. You can personalize the emails you send to your customers based on their likes and locations. Don't forget to write an enticing and exciting headline for your emails, so you can get attention from your customers. These interesting headlines will help you stand out from the other regular or typical email marketing strategies.
5. Feature customer testimonials
This is another effective strategy for marketing in the Shopify store. You can follow this strategy from Amazon. When you visit Amazon, you will find a lot of customer reviews on any of their products. Displaying these customer reviews alongside with your products on your Shopify store can help you increase trust from your customers. This step is very important to increase sales and conversion rates from your store effectively.
Call to Action
It is the best time for you to follow all of those strategies, so you can promote any products on the Shopify store effectively. You can follow our marketing strategy Shopify, especially if you want to achieve your success with your online store.
In the next article, we'll cover the best email marketing tools for Shopify to triple sales and build a loyal customer base, stay tuned!
