The craze of E-commerce Business is at its Peak nowadays worldwide! Not every Dropshipping business gets success in it! Of course, it needs hard work, patience, and the most essential, right strategy to ensure business profits in the future.
Are you planning to Sell/Resell e-commerce items by launching your pet shop online i.e. Dropshipping?
Are you struggling with a similar business?
If any of your above answers is a yes, then this guide will be helpful for you to better manage your business and gain sales.
If you have some idea about the current market scenario, you might also know the underlying competition. To avoid risk it is always the best strategy to start small, focusing on one, and then widen the business with its growth!
In case, you are not having experience in this field, you should target dealing with only a particular Niche/Category of eCommerce. It is a wise strategy rather than offering everything in your store and making your business more complex or hard to manage right from the start!
In this post, we will be considering Pet Niche! So you can start a reselling business by offering only pet products on your web store. Why Pet Products? It is the Best Niche to focus on for the Dropshippers! There are many reasons behind it that we will cover in the next section!
Why Sell Pet Supplies Online?
1. High Potential in Pet Industry
There is a huge potential in the Pet industry business, especially when done online i.e. via eCommerce. Considering the facts, in 2021 there is tremendous growth in the pet industry from $216 billion (2020) to $232 billion (2021). An estimated CAGR (Compounded Annual Growth Rate) of 6.1% will catapult that will reach $350 billion in 2027.
To get more insights into the growth in the pet products online market, refer to the following Figure;
3. Increasing Number of Pet Owners
There is a considerable uplift in the interest of people to own a Pet, thanks to many reasons behind the same. It can be due to Social media influence, Improvement in the living of a common man, or to fulfill the company gap that one feels while being alone!
If we consider the US stats, then as per APPA (American Pet Products Association) more than 65% of households attain at least one pet. This figure is higher for other countries as well. So not the only US, but as a reseller, you can target a wide region to gain potential customers, even worldwide!
You might have doubts about the profits you can gain by selling or dropship pet supplies online. People do not compromise on spending a good budget for the well-being of their pets. If we consider this in figures, then by calculating all pet expenses, in the US, each month a user will spend an average of about $140 on pet products.
Let us understand the situation better using an example, how much does it cost on average to own a Dog?
A Dog owner could spend on the following:
- $25 to $300 for Training Resources or Classes.
- $0 to $5200 for Dog Walking as per your preference (either do it yourself).
- $100 to $300 for Boarding or Petsitters.
So considering the above expenses, the average monthly cost to own a Dog should come in between $125 to $824! Similarly, a Dog owner needs to necessarily spend on its Food, Bed, Vaccines & Medicines, Toys, and even Cloth!
Hence, there are lots of possibilities for a Businessperson dealing with Dog based products. By considering the same with other pets like Fish, and cats the chances of earning would be even higher.
How to find Pet Sub-Niches?
Are you all set to deal with Pet products as your next strategy to boost your e-commerce sales or start a new selling business? If yes, then the next crucial factor or hurdle for you is to choose the right or profitable sub-niches. It is not so easy or might be riskier with offering all the pet items on your pet shop online, especially without experience.
So, a smart and wise decision is to start small and grow your business ahead by increasing your offerings. You can do it by adding different sub-niches with time to your same e-commerce store!
For example, for a start, you can target the Dog niche and then add Cat, further Fish, and other Pet products. Therefore, following online yet effective keyword, or trend searching tools can be of much help to you as a seller to get an idea about, what’s in Demand!
Google Keyword Planner
You can use your Gmail Id to sign-up in Keyword Planner. You can use its different search filters to get some results of the sub-niches or products in the best wholesale pet supplies. As a result, you will get a list of options that are in search or high in demand! You can come to know about the trends as per a particular location, demographics, and many more filters. Hence, you can fine-tune your decision to select the right sub-niche for your pet shop online. The results can also be used for the necessary SEO and Digital marketing for your listed items.
Google Search
We all know Google is the most used or first preference of any Internet user to search anything on WWW. So Why not you should use it for your product/sub-niche research purpose. Yes, you can put some queries or keywords in its search bar and try to know what Google search is suggesting to you. It depends on what people generally like to write in it while searching for similar queries. You can put such key terms on the Keyword planner and get their related statistics as well.
Amazon Search
One of the world's popular e-commerce giants these days is Amazon. It does not matter which platform you are going to use to offer pet products on your web store. You should always learn about the trends from such e-commerce sites. As a part of the competitive search, you should find out Best Selling Products, or Highly Rated Items on Amazon. You can put your researched keywords or product names of your choice on Amazon as well to get the related stats.
Semrush
There are many paid options available online to find the sub-niches or latest trends in pet supplies. If you are ready to spend some penny to use any third-party paid service for your research needs then prefer Semrush. You can also use its free version but to be frank it will not be effective or might limit your searches. Similar to Google, you can get an idea about the Questions, Variations, CPC, Difficulty, and Global Volume for any given keyword. You can also export the results into a PDF file for further reference.
Jungle Scout
If you want an effective paid seller tool to get an idea about the profitable sub-niche or item on Amazon then Jungle Scout is the one. You can make informed decisions about the dropship pet supplies by getting accurate data from its Product Database tool. It is linked with millions of actively listed Amazon items! You can use specific search criteria, or filters like rating, reviews, sales rank, price range, or revenue. There are many advanced filters to narrow down your research results.
9 Trending Pet Dropshipping Products to Sell Online
As a Bonus, the following are some product options as the Best Sellers or the ones that are always in demand on E-commerce stores;
1. Pet Carrier – People always can’t lift their pets or hold them in their hands when moving them from one place to another. A pet carrier is a convenient option!
2. Cat Scratching – Pet owners are usually frustrated with their Cat scratching here and there. They can easily ruin precious furnishings. So, one should think about an alternative.
3. Cat Litter Box – One can use this product to make their Cat learn Good Habits to help them maintain cleanliness in their homes. This also encourages others.
4. Dog Crate – There are many helpful yet useful Dog supplies available in the market. One among them for responsible pet owners is to use crates for their Dogs.
5. Chewy Dog Food – Most Dogs generally chew certain items in the household that might result in their damage. So this is the solution to avoid it from happening.
6. Novelty Pet Beds – Experts always suggest that owners should help their pets attain a habit to sleep on the Beds specially designed for their rest.
7. Pet Jacket – A nice Jacket will always give a cool look to Pets, especially Dogs. It can also cover certain body parts from being exposed all the time to ensure hygiene.
8. Pet Hair Remover – Pet owners need to remove the excess hair from their pets whenever required. It is needed for their proper growth and wellbeing.
9. LED Dog Collar – This product will help improve the visibility of pet Dogs in Night or Dark places mainly when they have a habit to wander out of the house.
So, you can choose them to offer on your eCommerce pet store and start getting orders to make some profits!
5 Best Pet Dropshipping Suppliers in 2021
Behind a successful Reselling business there lies the strong support of every Supplier or Partner! So, if you are interested in dealing with pet supplies dropshipping or improving such a business consider the below options. These brands are highly recommended as the best pet dropshipping suppliers. You can also consider them as reliable Dropshipping suppliers or wholesaler platforms for the pet niche.
1. Wholesale Central
It is a Wholesale only, strict business-to-business platform. A B2B directory for resellers to find wholesale items and their suppliers.
2.TopDawg
It is a State-of-the-art e-commerce platform for online retailers. Their customers can get wholesale products with ease and good profit margins.
3. SaleYee
An all-in-one Dropshipping Supplier platform helpful for all kinds of E-commerce sales like best wholesale pet supplies.
No minimum, No membership fees.
4.Wholesale2b
Other than Wholesale supplies, they also offer order fulfillment services. There is also an option of an automated solution for one to manage online orders.
5. Worldwide brands
They offer a Wholesale Directory to help online sellers to look for Top-level suppliers.
8 Tips for Dropshipping Pet Products
Here are the different ways you can lure your target pet owners to visit and buy from your pet shop online;
1. Use Social Media
An analysis confirms more than 70% of marketers have seen growth in their business by using social media for online promotions. On the other hand, 71% of consumers who are impressed with a brand on social media are likely to suggest a brand to their known ones. So Dropshippers of pet supplies should regularly post about their products on different social media sites and make people realize about them. One can also publish pet memes or videos that many animals lovers generally like to search and watch for fun!
2. Pet Blogging
We mostly need a salesperson in our offline stores. One who can explain to its potential customers everything related to its products. In the same way, you need to build an online platform from which you can deliver complete information about your web store. For example, product details, new launches, how to use a product, Do’s and Don’ts of pet care, and much more to consider to write about. This needs to be done regularly and the content of each blog post must be valuable for pet owners.
3. Email Marketing
Sending friendly and informed Emails about your business to your past customers from time to time can help engage your customers. As per the result of a survey, more than 40% of Americans subscribe to email newsletters of a business. It is to receive on-time information about the discounts and savings. Yes, most of the customers wait when you will have a Sale. In this digital era, every person needs to check their email inbox. Hence, as a dropshipper, you can send coupons to them via mail and make them informed about your upcoming sales or events.
4. Be Active
It is not enough to have a well build pet shop online! While offering pet supplies you shouldn’t limit yourself only to marketing them. You should also need to work on building and growing your network. There are many ways to do it like joining any related organization like PIDA (Pet Industry Distributors Association). Try to get yourself involved in your target customer's community be it online or offline events, charities, or rescues related to the pets. More connections and network means more possibility of growth in your future sales.
5. User Experience
Try to build your web store completely based on a pet theme as much as possible! It applies to every related platform like Websites, Blogs, Social Media pages, and else. Custom-designed background can help you attract the eyes of your page visitors. It can also increase their intention to know more about your business. You must provide all the necessary details on your pet shop online. It includes details like security, privacy, Shipping & Return policies, or other Imp Terms & Conditions. It can sure help your business win the trust of new visitors.
6. Referral Program
If you have noticed a common trend among most of the e-commerce platforms like new stores is they run referral programs for their customers. It is a great strategy to gain the attention of your regular buyers and make sure to boost your customer base in the coming future organically. You can provide freebies and discounts to your loyal customers against their referral to their known person. In this way, each of them will be get benefitted from a purchase. Word-of-mouth marketing is always a powerful approach.
7. Offer Rewards
If you want growth in your dropship pet supplies business for the long term ahead, you need to make sure to attain each customer by gaining new ones. There are many ways to get it done like offering free shipping, gifts, or Reward points that can be used to get discounts on future purchases. It will help your customer to prefer shopping from you every time in need of buying pet products and hence you can gain competition in the market. Over 80% of the buyers admitted the fact that loyalty programs help them continue shopping with a store.
8. Improvement with Competition
You should do the necessary search for how your competitor's web stores or Dropshippers are running their business. So not only keywords, niche, sub-niche, or products, you should regularly stay up to date with the latest trends of your competitors. Like, what they are doing to promote or manage their business. It will surely help you get call ideas or get informed about the features you might be lacking offering till now. The best part of competitor study is that you can learn from their mistakes and make sure it will not happen to you!
Conclusion
Pets are a part of the Family! It is very easy for anyone to start pet supplies online business by creating a pet shop online. However, the crucial part is to retain your business for a long time and to stay ahead in the competition, especially from the local pet shops. Yes, there are different tips & tricks to boost your sales, but it would be time and effort-consuming for sure. A great alternative to manage all and ensure you will gain more business from selling pet products online is to get a helping hand. You can choose a Wholesaler like SaleYee. It provides quality pet items at discounts, and also offers complete support that you will need to improve your business!
