Advertising on Walmart is a significant response weapon in any brand’s arsenal. An innovative and simple Walmart ad can provide a great chance of matching your goods with shoppers’ searches.
According to Walmart statistics, 90% of Americans shop at Walmart, and it serves 150 million customers weekly on its websites and stores. It's the number one U.S. retailer, number one online grocer, and number two e-commerce platform.
But how can you, as a Walmart dropshipper, fully maximize this Walmart strength? This article explains a simple Walmart Ad guide for Walmart dropshippers.
Walmart Ads Types
Walmart.com has impressive and attractive ad options to improve your product's visibility. They include:
Walmart Sponsored Products; Search In-Grid Results
This type of ad shows in the search result on the first three pages. The excellent means to get a premium place for your product on Walmart is to use the Search in Grid placement via Sponsored Products.
As stated, the Search in Grid makes your product show on the search result first page. It drives traffic to the essential detail pages of the Walmart product. This Walmart ad is accessible for both automatic and manual ad campaigns.
It allows the advertiser to control the amount spent by setting bids and budgets and pays if a user or buyer clicks on the adverts.
Users can only use search in-grid ad placement when the store products they want to advertise have surfaced organically in the first 128 search result positions because of the ad type’s huge relevancy reliance.
Presently, the least amount of this Walmart store ad type is $100 for the campaign total length or a daily amount of $50.
Walmart Sponsored Products; Carousels
Carousel ads show on Walmart's homepage and product-level pages. It's available for automatic and manual campaigns. Every one of the carousel types is accessible in automated campaigns, while the search carousel is only available in manual campaigns.
The Carousels ads type is instrumental to the success of any Walmart advertising campaign. It can maintain your existing visibility, capture new customers, and promote seasonal or new items.
Unlike search in-grid ads, you can promote your product via Carousels without it not appearing in the leading 128 organic listings.
Walmart’s popular Carousel ad placements are; Search results, Browse pages, Category pages, Curated shelf pages, Featured Items (homepage), and product detail pages (PDPs).
More so, ads might appear in personalized shopper carousels that include items that users considered, viewed, or purchased.
Walmart Search Brand Amplifier
Search Brand Amplifier or SBA, managed by the Walmart Connect team, offers a unique chance to grow brand recognition while creating awareness of various items on the product line-up.
This type of ad features custom headlines, a logo, and three individual SKUs that appear on top of the returned search results. The current minimum bid for SBA is $1.00.
Walmart Buy Box Banner
Buy Box Banner is a highly competitive placement available for just automatic campaigns.
This ad is on the PDP (product detail page) for products that are an excellent option to the items buyers are viewing or products that complement what buyers view.
Walmart Offsite Display Advertising
Besides the gains Walmart onsite ads provide, there are the offsite display ads that help to capture customers in bigger web like social media pages.
Walmart ads Strategies and Practices
Dropshipping is a profitable business, but it's often complex with many competitors. Walmart is an ideal marketplace and platform for dropshipping. A simple guide for Walmart store ads can be helpful for dropshippers.
PPC (pay-per-click) ad, also known as Sponsored Products, is a significant ad type for Walmart sellers. This ad type allows you to promote or market your products on the Walmart search result page.
Since it's a PPC auction, you'll compete with other sellers bidding on the exact search. And you would pay if a shopper clicks on the ad.
Walmart ads can show search results, browse pages, product detail pages, topic pages, and category pages. More so, Search in-grid ads can be seen anywhere on the search result on the first three pages, with about six ads on a page.
Also, ads can show below the buy box under the buy box banner on the product detail page. At the same time, the carousel ads show ads on category, browse, and product detail pages. The ad allows shoppers to scroll through similar products.
Types of Walmart ad Strategies
Walmart ad strategies, campaigns, and practices are divided into two targeting types; manual and auto. The manual campaigns enable you to control the search terms you bid by inputting keywords into the campaigns. Conversely, the auto campaigns match ads with consumer searches on relevancy ascertained by product listing bid and information.
Features of Walmart ad store Strategies
To get your value from Walmart ads, you've to use the automated campaigns carefully. Automated campaigns perform better with time than manual campaigns; however, you need to possess a minimum of 10 SKUs in the product group and begin by controlling it with ad budgets and bids.
Automated campaigns can take off quickly since they're eligible for more placements due to their first-price auction in Walmart. Monitor your campaigns always to ensure they operate to their full potential. Also, ensure that your expenses align with your goal and strategy.
If you operate manual campaigns, begin with keywords from the Suggested Keywords button. The keywords are arranged in descending order; thus, start the list with the top to get better results.
Advertising your items on Walmart is highly successful if they're attached to well-designed product listings. Photos, product titles, product specifications, accurate product descriptions, and other vital information a shopper requires to have a perfect option need to be present.
You need to equally pay attention to prices, delivery times, and reviews. These will inform the shoppers when making decisions. Significantly, categorize your products correctly for ads to appear.
After going through the Walmart statistics and ad strategies, you might still need additional help, especially if you have an issue ramping up on Walmart.com or having a complex product catalog.
SaleYee Platform for Walmart Dropshipping
As part of its Walmart service offers, SaleYee helps sellers to navigate various challenges in Walmart. Specifically, SaleYee guides online sellers on how to dropship and expand their dropshipping businesses in Walmart.
SaleYee.com is a cross-border e-commerce dropshipping firm that concentrates on empowerment for suppliers and distributors.
The platform offers more professional services based on the demands of both retailers and suppliers on diverse platforms like Amazon, Walmart, eBay, and Shopify.
SaleYee makes dropshipping easier, and it offers a simple Walmart ad guide for Walmart dropshippers. It's a global platform with a model that solves any dropshipping seller's problem in advertising, shipping, and stocking and shipping.
SaleYee helps its users to learn sales and marketing strategies in Walmart. And it offers multiple product resources for global distributors to access simple product sourcing and price advantage.
