Do you want to earn huge profits and keep customers returning to your store? Branding can help you to achieve these goals. This article will introduce to you 7 effective tips to brand a dropshipping store. Follow these tips, and you can get a memorable business name, a professional business logo, a catchy slogan, a compelling brand story and more.
You may choose to watch the video below to go through these 7 effective branding tips for dropshipping businesses:
1. Come up with a Memorable Business Name
You definitely know what brands I am talking about when I say Apple, Facebook, Google, Amazon, right?
You may pick a business name you like by using Shopify's business name generator. Just enter the word that you want to include, like fashion, fit, etc.
A good business name not only sounds great but also evokes a feeling and speaks to your audience.
To get a catchy and creative business name, you should:
- Explore keywords by using a keyword tool or a dictionary;
- Consider your offering and the value that you provide;
- Try acronyms/abbreviations, use compounds, or create new words;
- Keep it simple, easy to spell, and user-friendly.
Don't forget to check the availability of the business name and domain. You can do so by going to WIPO and domain.com respectively.
2. Create a Professional Business Logo
Your logo is the "Face" of your dropshipping business. It grabs attention, and separates you from the competition. Suppose your brand is a person. What would it say? What does it look like? What do you want people to feel about it?
Here are key steps that you need to follow when designing a logo:
Step 1: Define your brand identity
Brand identity focuses on brand's personality and the values you convey to customers. A well-developed brand identity should attract new customers and delight existing ones.
Step 2: Use a business logo generator
To save time and money, you may consider using business logo generators like Canva. Just search "logo" and you can get many choices.
Step 3: Choose your favorite design style
It's recommended to choose a logo that looks clean and easy to recognize.
Step 4: Pick the right colors for your brand
Brand colors are important because colors elicit emotions and feelings, and convey certain information. You may refer to the psychology of colors to make a decision.
Consider using tools like Coolers to generate a brand palette.
Step 5: Use the right typography
There are 4 basic types of fonts that you can choose to give your logo a unique look, namely, Serif, Sans Serif, Script, Display fonts. Notably, Sans-Serif fonts are perfect for a modern and clean look.
In the end, you can quickly generate a favicon and upload to your dropshipping store.
3. Write a Slogan
A slogan is not just a branding effort, it can communicate your unique selling point, differentiate your business from the competition and boost the credibility of your brand. Before you start writing, you should develop a good understanding of your brand, look for examples, brainstorm ideas and write down everything that comes to your mind.
To write a good slogan, try to describe your brand in one sentence, keep it pithy and easy to remember.
If you find it difficult, consider using a slogan generator to get a warm-up.
4. Share Your Story
Brand storytelling helps you connect with customers, build loyalty and trust, and differentiate from the competition. Branding and narrative will prompt customers to take a chance on your brand, even if they've never purchased from you before.
How to tell your brand story? Just call out why you started the business, who you are, what you care about, what you value, what your mission is... Keep in mind that your brand story should authentically represents you, your brand, and your products.
5. Define Your Brand's Tone of Voice & Vocabulary
The work is an essential part of marketing strategies. It can help to have effective communications and strengthen relationships with customers.
Brand's tone of voice is about your word choice, communication style, and emotional tone.
It expresses your brand persona and core values through written words.
For example, Old Spice is known for their humorous tone of voice.
Here's another example. At Starbucks, you can't get a small coffee. Starbucks developed their own unique branded vocabulary to differentiate their product offerings from other brands', the name of the size is "Tall."
To create a tone of voice for your brand, you should understand your audience and take the communication channel into account.
6. Build a Positive Brand Image
Brand image is how customers think of a brand. It develops externally. What makes a customer buy from you instead of your competitors? A strong brand image makes your product stand out in the market.
Therefore, working on the brand image should be at the top of your marketing to-do list. As for dropshipping stores, providing high-quality products, good customer service and fast shipping is always the key to success.
7. Be Consistent with Branding
Consistency is the key to successful branding. It means that your target audience is repeatedly being exposed to core messages, visuals, and other brand elements that help to solidify brand recognition.
This involves all the above points. It's recommended to put all these into your branding guidelines and ensure that they're always followed throughout your channels, including your dropshipping store, social media, email, and so on.
Final Words
Branded products stand out from white label products. Some of the top brands have become household names. If you want to raise awareness and boost customer loyalty, branding is essential to your dropshipping business. Put these tips to brand a dropshipping store into practice now!
