Best-Seller Market Analysis - Baby Playpen

According to Grand View Research, the market value of global baby products will reach $16.78 billion by 2025, with an expected CAGR of 5.5%. The market will be further developed both because of the increasing newborns in developing countries in Asia Pacific and because of increased spending capacity in developed countries in the North America and Europe. 

According to an analysis by Common Tread Collective on U.S. e-commerce sales, during the coronavirus outbreak, Baby Products is among the fastest-growing product categories, with a spike of 350%.

Here are the latest trends in the sales of Baby Products:

1. The pursuit of product quality contributes to higher average value per order;

2. To lower shipping costs, more retailers choose to sell small-sized products;

3. The niches of feeding necessities, diapers, sleep, safety products are popular. 

4 Most Popular Niches of Baby Products

Market Intellica shows that apart from baby car seats, strollers, monitors, baby safety & convenience will also have steady increases in sales in the next few years. 

Baby playpens have the highest average monthly search volume, followed by baby diapers, baby bibs & aprons, and safety locks. 

Baby Playpens: Market Analysis

As baby playpens are the most popular baby products, this article will be dedicated to the market analysis of baby playpens.Let's dive into the detail!

Google Trends indicates that baby playpens are popular in Australia, Canada, United Kingdom, and the United States. The seasonality of the product demand is not obvious. Overall, the search volume of baby playpens have been increasing in the past 5 years. 

Statistics show that the demand for playpens has soared after the coronavirus outbreak in both the US and UK, which means a great opportunity that you shouldn't miss. However, SaleYee's product research analysts have found that baby playpens are more popular in the US.

Below is the brief comparison of the sales of baby playpens on Amazon US and UK. 

From the above, we can conclude that the sales of playpens in the UK are not as good as that in the US market and that the competition is less intense in the US market, with high search volume for the product and fewer products available. If you target the US market, unique selling points, low prices will allow you to stand out, obtaining more market share and profits.

Baby Playpens: Competitor Analysis

The best-selling playpens for babies on Amazon US site mostly consist of 14 or 16 panels. Baby playpens available in the market have an average rating of about 4.5. The customers' pain points include the following aspects:

1. Playpens are not sturdy as described;

2. They are difficult to assemble;

3. Rubber parts break off after several months;

4. Knobs don't stay on tight - they get loose quickly.

The Best Baby Playpens in Customers' Eyes

According to a comprehensive study of the customer reviews of playpens on major e-commerce websites,

1. Easy to install and dismantle;

2. Self-closing after opened;

3. With safety lock to ensure rigidity;

4. Suitable for the doorway, staircase, corridor;

5. In the right sizes.

To address the customers' concerns, saleyee.com provides three baby playpens with great improvements in the sturdiness, folding design, and safety.

SaleYee SKU	40060360	25317153	52186182
Product Name	[US-W]Baby 16 Panel Playpen Activity Centre Safety Play Yard Foldable Portable HDPE Indoor Outdoor Playards Fence	[US-W]Fordable Baby 14 Panel Playpen Activity Safety Play Yard Foldable Portable HDPE Indoor Outdoor Playards Fence	Sukko 14 Panel Baby Playpen Safety Play Yard Home Indoor Outdoor
In Stock	87	191	92
Stock Replenishment	Monthly	Monthly	Monthly
Photo
Material	Environmentally Friendly HDPE (100% new)
Color	Grey and White	White and Green	Orange and White
Size & Weight	Small Piece Dimensions: (22.83 x 12.3 x 1.39)" / (58 x 31.25 x 3.54)cm (L x W x H) Game Playpen Dimensions: (22.79 x 26.69 x 1.38)" / (57.88 x 67.8 x 3.5)cm (L x W x H) Door Sill Dimensions: (23.07 x 26.69 x 1.38)" / (58.6 x 67.8 x 3.5)cm (L x W x H) Weight: 31.52lb / 14.3kg	Thickness: Approximately 1.25" Door Panel Size: (29 x 25)" / (73.66 x 63.50)cm (L x W) Game Panel Size: (29 x 25)" / (73.66 x 63.50)cm (L x W) Small Panel Size: (14.5 x 25)" / (36.83 x 63.50)cm (L x W) Product Weight：23.8lb / 10.80kg	Door Panel Size: (30 x 25)" / (76.20 x 63.50)cm(L x W) Door Panel Thickness: 1.38" / 3.51cm Game Panel Size: (30.3 x 25)" / (76.96 x 63.50)cm(L x W) Game Panel Thickness:1.38" / 3.51cm Small Panel Size: (15.9 / 25)" / (40.39 x 63.50)cm(L x W)
Suitable for	Infant & Babies
Compliance	CPC, ASTM-F963, CPSIA
Infringement	No	No	No

First of all, the playpens include suction caps for tiles to guarantee the absorption. What's more, these suction caps can be easily replaced by the rubber ones to increase friction to avoid falling when used on carpets. 

Furthermore, safety locks are included to secure the connection between different panels, making it much safer to use.

Additionally, the playpen can be folded and shaped in any way, easily stored, suitable for various scenarios in daily life.

By dropshipping these updated playpens, you will definitely receive more positive customer reviews and successfully establish yourself in the promising niche market.

Wrapping up

For more valuable market research information, stay tuned with SaleYee Blog. Based on big data research, SaleYee Dropshipping Platform is to provide you with in-depth market analysis reports every two weeks, which will further help you to select the right products to dropship.