According to Statista, sofas and bedroom furniture are the niches with the highest demand in the global market. It is projected that online furniture sales will take up 40% by 2030. Meanwhile, more people choose online shopping for furniture in the United Kingdom and Germany.
Here's SaleYee's latest market analysis of furniture sales, and more particularly, kids sofas in the US market for you to have a better understanding of the market and develop your marketing strategy. Without further ado, let's move on.
Sofas: Spikes in Searches As Coronavirus Spreads
Google Trends indicates that the search volume of sofas has been gradually increased over the past 5 years. Every year, the peak season witnesses considerable rises in the searches. This year, due to the lockdown, the demand for sofas reaches the peak.
The popularity of kids sofas is at an all-time high. From Google Trends, we can conclude that the search volume has doubled, which will contribute to considerable sales growth.
Kids Sofa: Market Analysis
Understanding the Growing Furniture Market
According to the US Bureau of Economic Analysis, the sales of the U.S. furniture market topped $114.2 billion in 2018. Moreover, it is expected that the home furniture market will grow by $8.08 billion from 2020 to 2024, registering a CAGR of 2%.
As in a CNN report, before the end of this year, Amazon, as the world's biggest online marketplace, has already completed its 25-year revolution with a boom in the online retail business in 2020.
How about the competition on Amazon.com? Take a look at the data below:
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Amazon US |
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Long-tail keyword |
kids sofa |
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Number of results by searching with long-tail keyword |
20,000 |
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Long-tail keyword search volume |
160,872 |
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Competition level |
8.0436 |
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Avg. price |
$60.99 |
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Avg. monthly sales volume |
610.1 |
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Estimated daily sales volume |
10 |
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Avg. monthly revenue |
35,175.16 |
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Avg. rating |
4.5 |
Targeting Your Audience in the U.S. Furniture Market
Statista indicates that most consumers in the U.S. furniture and home furnishing industry are 25 to 55 years old, which accounts for 57.7%. More particularly, consumers aged 25 to 34 take up 30%. Generally, they live in rental houses, therefore, their requirements for the furniture include the portability and functionality. Meanwhile, the average value per order is relatively low.
Pic 1. U.S. Home and Home Furnishing Market by Consumer Age
(Sources: Statista)
When choosing furniture, people of different ages have different considerations:
The 18 - 29 years old / 50 years old are concerned about the price, while 18- to 29-year-old consumers have a higher demand for quality and cost-effectiveness.
The 30 - 49 years old think more highly of the quality instead of the price. In comparison to consumers above 30 years old, the 18 - 29 years old are more concerned about the style and want to find the perfect match.
In terms of convenience in consumer purchasing, 18 - 29 years old prefer online shopping.
Furthermore, as for most participants in the 2019 Statista survey, in the next 2 years, they plan to buy living room (56%), bedroom (46%), balcony (32%) furniture. Besides, 29% of them want to buy bathroom furniture and decorations; 26% for kitchen furniture; followed by 25% for both restaurant and home office furniture. 21% of them need furniture for kids bedroom.
Pic 2. U.S. Consumers' Demands for Different Kinds of Furniture
(Sources: Statista)
How to Target Customers Looking for Kids Sofas
1. Customers' pain points:
Through big data analysis of the customer reviews, SaleYee's product research experts have found that the average rating of kids sofas in the market is about 4.5. Customers are not satisfied with these products for the following reasons:
- Severe color-fading, peeling with the surface;
- Abrasiveness of the sofas and cushions;
- Vulnerable, not durable to use;
- Difficult to clean;
- Of poor quality, the sofas easily go out of shape.
2. Customers' concerns:
- Materials (environmentally friendly, safe to use);
- Weight and size;
- Comfortable;
- Easy to clean.
Notably, more American and European consumers tend to opt for functional sofas.
3. Target countries: US, UK
4. Winning features: excellent texture; safety and durability; various options of styles and colors
The Right Kids Sofas to Sell on SaleYee.com
SaleYee Dropshipping Platform provides a variety of kids sofas that address customers' concerns. They are made of solid wood, with laminated boards, and environmentally friendly PVC to ensure the extra durability, safety, and easy cleaning. What's more, the highly elastic memory foam offers ultra comfort.
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Specifications |
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SKU |
02529899,02472933,95127061,58912377,58912377,09698711,49385459,92269500 |
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Size |
45x42x42cm/56x44x51cm |
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Weight |
6 - 6.6kg |
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Color |
Light Blue/Blue/Pink/Orange/Rose Red/White |
In refreshing candy colors and princess styles, they are particularly popular among children. Moreover, these kids' sofas are in perfect sizes, which makes them the best places for relaxation and entertainment.
If you decide to dropship kids sofas, you can't miss them! Sign up free now to enjoy free membership, big discounts, fast and free delivery, etc.!
Wrapping up
With SaleYee's big data-based market analysis, it will be much easier for you to know how to choose a certain product and what customers to target to achieve the best results easily. For more latest findings, you're always welcome to SaleYee Blog! See you next month!
