Many people are asking, “is amazon good or bad for small business?” It is definitely good. Amazon is one of the most popular retail stores in the market today. It had more than $60 billion in sales in the 2nd quarter of 2019. This fact shows the popularity of this online store. Therefore, you can take advantage of joining Amazon, especially when you want to start a new Amazon small business with Amazon. You can sell any products to your customers via this website. Here are some useful tips on how you can start a small business on Amazon.
Tips To Be Successful with Amazon
a. Make sure that your merchant account is worth it
Being an Amazon merchant can bring a lot of benefits for you. Any of your products will carry the brand name of Amazon. Therefore, you are going to improve the chance of getting a sale in your store. Amazon will also provide good customer support and also return process on your store's behalf.
This merchant account costs about $39.99 per month. By comparison, selling as a person will cost $0.99 per sale and some other selling fees. If you can sell more than 40 items per month, the monthly cost of the Merchant account will be worth it.
b. Understand that the price competition will be fierce
When you are selling on Amazon, you will meet hundreds of thousands of sellers on this site. They are going to sell identical or similar products like yours. Some of them are going to offer a more affordable rate than your store. Some of them are going to slash their prices because they want to get an increase in online visibility and traffic.
Therefore, you have to prepare yourself, so you can cut down your price significantly. You need to find the best suppliers who can give you the best price for any of your products in your store. You may want to compare some available suppliers before you decide to order anything from them.
c. Integrate Amazon to your E-Commerce platform
This is another useful tip that you can follow, especially when you want to start a successful business with Amazon. Amazon offers an open API system for all sellers. You can integrate your Amazon products to your online store. Therefore, your customers can find, review, and also buy any products on your unique store. They will have an easy and familiar experience with the domain of your online brand. This integration will create a strong correlation between Amazon and small business's website
d. Sell unique products to your customers
Rather than competing with other people by listing some identical products, you can list any items that are unique for your customers. Amazon will group any items by title. When you are selling the same items as the competitors, you are going to get buried and unseen on the search result.
It is very profitable for you, especially when you want to sell any unique items on the market. These unique items will only be available in your store. You can do some research, so you can find the best way to position or name your products to be unique. When you can have the best position of your products, you can lead the competition in Amazon.
e. Create synergy between your Amazon seller account with your social profiles
Social media becomes an important tool to promote any products or services today. Therefore, you have to act fast to utilizing all the benefits of this tool. This platform can give you a broadcast channel which will increase the visibility of your products. You can attract a lot of customers who are interested in buying any of your products from Amazon.
When you are selling any items as an Amazon small business, you can take the opportunity to lead your customers to go back to your social media profiles. For example, you will be able to send a thank you email for any of your customers, so they can find you on Facebook, Instagram, and any other social media profiles easily.
f. Treat your customers in a special way
If you want to be successful in starting an Amazon business, you need to know how to make your customers feel special. You should take the time to give any of your customers the best experience, so they will come back to your store as a returning customer. You can include some thank-you gifts or some types of surprises to your customers when you send your products.
It is a good idea for you to have a good customer service department. You need to ensure that any inquiries from your customers can be personally, promptly, and appropriately addresses. Doing this thing will ensure that you can get the best reviews from your customers. They will be happy to buy anything from you.
g. Optimize the product listings
Two main factors can be considered by Amazon for ranking your products. They are relevance and performance. You need to show that your store can perform well in serving all customers in this store. It means that you can improve your history and also make your products more sellable to your customers.
You can boost the relevancy by having a full description of your product, images of your product, and any other important information, so your customers can know everything about your products. Your products should have a descriptive product title, detailed bullet points, and search terms. Your search terms should include any words that can apply to your products. When you can optimize both relevancy and performance of your store, you can get the Amazon small business awards by being listed on the first page of the search result.
Start Your Dropshipping Business on Amazon
Once you know all the benefits of selling on Amazon, you can learn about starting an Amazon dropship business. You can buy any items from other suppliers, then you can start selling those items on Amazon. These suppliers will send the items to your customers directly. It is very convenient for you because you don't need to stock and ship the items to the customers. Some suppliers are ready to help you with your dropshipping business.
saleyee.com can be a perfect place for you who want to dropship any products easily. This is a leading dropshipping wholesale supplier on the market now. It has more than 30,000 profitable SKUs that you can promote to your customers. Its fast and free delivery system allows you to send any items to your customers immediately.
Conclusion
There are many other important things that you need to know about Amazon, for example, Amazon selling fees, policy, Amazon small business loans, and any other important things about this site. Selling on Amazon can bring a lot of benefits for you. You can start a successful small business by selling any items here.