In business, knowing how to market your product is everything. Often, it takes precedence over the product; it's for this reason that influencer marketing has become a mainstay of the advertising world. "What is a travel influencer?" you might ask. Travel influencers are well-traveled people who has gained a large, dedicated fan base by posting about their journey on social media.
The top travel influencers manage to rake in thousands for themselves while providing access to a loyal audience that will buy your product simply because these travel influencers recommend them. Hence, you need our list of the best travel influencers to follow.
Top 10 Travel Influencers for Your Business
1. Jay Alvarrez
With 6.4 million followers accumulated over just 608 posts, and an average of 250,000 likes per post, Alvarrez is the undisputed king of Instagram travel influencer. His viewership consists primarily of girls between the ages of 17 to 19, making him a perfect option for clothing, makeup, and fashion brands. However, he has also partnered with Hyundai, tour agencies, and bag design companies.
2. Jennifer Tuffen
Tuffen is another member of the exclusive club of top Instagram travel influencers. In fact, she is among the top travel influencers UK. She has 2.9 million followers, accumulated over 1,196 posts, and an average of 16,000 likes per post. She primarily posts images of scenic locations from all over the world, and her followership reflects that. It is highly monetizable as said followership has the desire and financial wherewithal to travel to exotic and expensive locations.
3. Murad Osmann
Osmann is one man who surely wondered about how to become a travel influencer but, unlike many others before him, went beyond the stage of wondering. With 3.8 million followers and 612 posts, Osmann is a juggernaut among travel influencers. On average, his posts garner 60,000 likes within the first month. He is also a professional photographer; as such, he is a perfect candidate for advertising cameras and similar products.
4. Chris Burkard
Having amassed over 3.6 million Instagram followers, Burkard definitely deserves a spot on our list of the best travel influencers to follow. He is a professional photographer and adds a soothing, ethereal feel to his landscape photography, which cannot be found anywhere else. Naturally, his fans rave over his pictures, and each can be expected to garner an average of 25,000 likes.
5. Jack Morris
Morris might not be on the list of top travel influencers UK, but that's just because he's not from the UK; rather, he is from Australia. He has 2.6 million followers and pulls in a steady average of 25,000 likes per post. His photos are reminiscent of the new age millennial lifestyle, and his audience is very nouveau chic. As a result, he is a fashion icon and has partnered with several clothing brands. However, he hasn't failed to expand his horizons and has also worked with American Express.
6. Tuula Vintage
Though she goes by Tuula Vintage on her handle, her name is Jessica Stein. Stein is another top Australian travel influencer with 2.2 million followers and an average of 50,000 likes per post. She is also a mother, and her daughter features prominently on her page. Hence, she is easily monetized by brands geared toward children and mothers with young children. If your business is in any of these categories, she is a must.
7. Alex Strohl
With 2 million followers, Strohl is an adventure travel influencer, unlike any other. His posts average 30,000 likes on average, and his pictures primarily feature vast and intimidating terrains that tempt the eye of the viewer. Hence, his viewership consists primarily of thrill-seekers who are willing to spend their money in search of adventure.
8. Gypsea Lust
Though she goes by Gypsea Lust on her handle, her name is Lauren Bullen. Bullen has 2 million followers on Instagram, with an average of 45,000 likes per post. She works closely with Jack Morris, with whom she is in a long-term relationship. As such, she can leverage both audiences in brand deals. She has also worked with American Express in the past.
9. Blair Eadie
With 1.6 million followers and an average of 25,000 likes per Instagram post, Eadie stands out on the platform. Her page is different from anyone else on this list as her identity as a fashion icon is just as prominent as her position in the travel world. As such, she has a highly varied fan base she can pull in.
10. Jannid
Janni Olsson Deler, otherwise known as Jannid, is a Swedish travel influencer with 1.3 million followers on Instagram alone. She offers many of the same benefits Eadie offers and closely mirrors Eadie's position in the travel and fashion industries.
4 Tips for Working with Travel Influencers
Now that you have a list of good options, you'll need a lesson on how to work with the top travel influencers. Don't worry. We've got you covered once again.
1. Consider whether the influencer is suitable for your business
Even though all the travel influencers on our list are high quality, not all are right for your business. Each of these influencers has developed an image over several years, and it's that image that compels their fan base to buy. Hence, you need to pick an influencer with a brand related to yours.
2. Working with the top travel influencers
Working with the more successful influencers is akin to working with a regular business with a few niche differences.
a) You need to communicate effectively with them on when and how they will post
b) Before you hire them, ask for their media/reference kit; this tells you all you need to know about the business yield and feasibility.
c) Lastly, look at their page(s) yourself.
Bonus Tip: Start Dropshipping Travel Products
According to latest news, Christmas holiday travel has hit a record high and people are concerned about celebrating Christmas safely. Many Americans and Europeans are now traveling regardless of the advice of centers for Disease Control, which leads to an increase in the demand for travel organizers.
As the widespread vaccination is coming, once the coronavirus outbreak is under control, the travel industry will be revitalized as such is the case in China. Although this is just an outlook, you might consider start dropshipping travel-related products.
Conclusion
Working with the top travel influencers UK, European travel influencers, and the best travel influencers to follow is key to maximizing business sales and profits. However, you need to do your research beforehand and target the right influencer. With this piece, you should now know how to do all these things. So get going; there's money to be made.
