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Best Ways to Use Twitter Trending for Marketing

Amber • Social Media Marketing

May 03,2021 12 min read

Twitter trending hashtags are very useful for all Twitter users who want to find and search for any conversations around the same topic. It can be the best tool for social media marketers who want to gather ideas to join in any wide-ranging conversations. 

 

Including some Twitter trending hashtags in your social media posts can be the best way to boost your reach to all potential customers on the Internet. You can use this strategy for boosting the performance of any social media posts that you will create for promoting your business.

 

 

What is a Trending Hashtag?

A trending hashtag is a popular hashtag or topic that is viral right now. This hashtag will be viral because it has to be related to any pop culture or any news events. It can also be viral after it is tweeted by an influencer. It is recommended for you to consider using this popular hashtag, so you can have a good chance of reaching your customers on social media easily.

 

However, you should never put too many hashtags on a single post because it can reduce the effectiveness of your social media posts. Most savvy brands usually use about 1 – 2 hashtags per post. In this article, we are going to learn about how to find some trending hashtags on Twitter today.

 

 

How to Find Popular Twitter Trending Hashtags?

Before we discuss some useful tools for finding trending hashtags on Twitter, you need to know how to use Twitter itself for finding some of these popular hashtags. It is a quick way of joining a popular conversation, especially if you don't have a lot of time doing your research.

 

Once you login to your Twitter account, you will see a list of some trending hashtags and topics that are located on the right side of the Twitter platform. These popular hashtags will be listed under the Trends for You. It may talk about something else, such as the United States Trending Hashtags when you don't have personalization enabled in your account.

 

You can also use another way for finding a larger list of trending hashtags on Twitter. After you log in to your account, you can go to the Explore tab that is located on the left side. Then, you can click the Trending button on the top. Once you click this button, you will be able to find some popular hashtags that are viral on Twitter at this moment.

 

You need to know that the trending lists may be unique to users. They are usually based on the users' interests, location, and connections. However, you can change this setting by customizing your Twitter Trending Hashtags. You can change the setting, so you can see different hashtags in the trending section.

 

You can click the gear icon that is located at the top of the section of "Trends for You". At this tab, you can uncheck the "Trends for You" option for looking at general popular hashtags around you. Don't forget to check the "Show content in this location" option, so you can find some popular hashtags in your location.

 

You can also use some tools for finding trending hashtags on Twitter. Here are some popular tools that are available on the Internet.

 

a. Hastagify.me. It is one of the best tools for finding some popular hashtags on Twitter. You can search for any hashtags that are related to your content or your brand. Once you enter your tweet, you are going to get hashtag suggestions that are good for your tweet.

 

b. Hashtags.org. If you want to find some popular hashtags on Twitter, you can consider using this tool. This site has long-lasting popular hashtags that are good for your post. These hashtags usually last for a long time because they are everlasting hashtags that may be popular in a certain topic. You can extend your tweet's shelf life easier when using this tool.

 

c. Trendsmap. It is recommended for you to use this hashtag finder tool, especially when you want to find accurate hashtags in a specific location. You can use location data for finding some popular hashtags based on specific geographic areas.

 

 

Bonus Tip for you: Use Common and Recurring Hashtags

When you look on the Internet, you can find some well-known recurring hashtags that rise in popularity due to its cycle. Some examples of these recurring hashtags may include #ThrowBackThursday, #MotivationMonday, #FunFactFriday, etc. These recurring hashtags are suitable for you who want to engage with other users on the Twitter platform.

 

Because these hashtags are going to occur on the Twitter platform pretty frequently, you should avoid using these hashtags for making a sale. You don't want to flood your followers with a lot of boring offers tagged with these recurring hashtags.

 

 

How to Use Twitter Trending Hashtags for Digital Marketing?

You can start using the Twitter Trending hashtags as your marketing strategy. You have to ensure that you can choose the best hashtags with a good correlation with your brand. It is a good idea for you to use your brand voice, show your brand value, and also associate your brand with a specific topic. Most popular brands are going to do some of these best practices in using the trending hashtags for marketing.

 

· Use only about 1 – 2 hashtags per tweet. If you are using a trending or viral hashtag, you only need to use 1 hashtag for promoting your tweet.

· Always use a hashtag for every tweet

· Retweet other tweets, especially if they are also using any trending hashtags.

· Pair the trending hashtags with educating or entertaining content for boosting your brand awareness on the Twitter platform.

 

It is always a great idea for you to create interactive content for your tweet. You can create an interesting Twitter poll, quizzes, or other engaging content. Make sure that your Tweet is related to the hashtag, related to your audience, and also correlated with your brand. Interactive content is the best way for you who want to increase the engagement rate among all of your Twitter followers.

 

 Final Thoughts

Twitter is one of the best tools for promoting your products or services on the Internet. You can use some trending Twitter trending hashtags that are good for your brand. By adding 1 – 2 hashtags to your content, you can grab your followers' attention easily.

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