One proven way to increase customer purchase count is to encourage impulse buying as an online retail seller or marketer. Over time, impulse buying has existed in brick and mortar trading and even now online. A research survey conducted by creditcard.com indicated that 77% of buyers buy on impulse. The chances are that you have also bought on impulse. You, as a retailer, need to learn and utilize the tactics to enhance impulse buying.
What is Impulse Buying?
The impulse buying definition given by the Oxford Cambridge dictionary is the act of buying something that you had not planned to buy. Because you suddenly want it when you see it. Impulse buying example is you walking into a mall with a list of things then you ended up buying something else not on the list. You craved the need for it just after looking at it. The bars of chocolate at the checkout desk are there to make you an impulsive buyer.Impulsive buyer meaning is something you should know. Impulsive buyers have the behavioral pattern of buying things they do not plan for while in the store. They even go into stores to buy without the initial plan to do so.
10 Best Tactics to Encourage Impulse Buying
After a keen evaluation, here are 10 best tactics you can implement to make your shoppers and passersby buy on impulse. It will eventually help boost sales. Let's get on with it.1. Shopper's attention should be fully engaged around and in the store
A higher percentage of shoppers get into the store with an open mind. Equally, an increased number of passersby are likely to visit your page on impulse. It is all pegged on the attention of the shopper. This implies you should be able to get the attention of shoppers.Study the behavioral pattern of shoppers. It will enable you to capture their attention.
Display complementing products along with each other. For example, while displaying a phone, you should display the phone case and other relevant accessories together.
Make other deals noticeable to your shoppers while they shop for items.
2. Communicate Urgency and Scarcity
A readily available item means you can always come back to get the item. It would be best if you had a fast turnaround time for your investment. The way to achieve this is to sell your product in time. As an online retailer, you are more likely to achieve this by creating urgency and scarcity of your products. The Ecommerce Expert, after keen research, found the following words and phrases to be helpful: Last chance, hurry, limited time, and today.
3. Attract Shoppers to Impulse Buys
Either while on your online store or elsewhere on the internet, the following will be discussed works.Color: Bright and bold colors like red help to capture attention. At the checkout point on your page, displaying the item's captions and the product's image in bright, bold color works to grab the buyers' attention for an impulse buy.
Lightning: The use of lightning-like making the caption blinks in multiple colors works. The human eye readily responds to a blink of light, especially colors like red and yellow.
4. Offer a Demonstration
The need to know what they are getting works is vital for shoppers. They base their decision on their findings. On your product page, it is helpful to have a short and demonstrative video of its works. To sell a cleaning product, uploading a video of the item used in cleaning will be convincing and create the need to buy the product.5. Have Impulse Products Displayed with Fast-selling Ones
The goal is to call shoppers' attention to an item they will not usually go to the category. You can bring the item to them by putting the thing as offer product at the page of fast-selling products on your page. An example is having a beautiful chandelier displayed on the same page with a ceiling decoration.6. Display Seasonal Products
Every season has a product particular to them. During the Christmas season, products related to Christmas are what people are likely to buy more. Individuals will want to buy Christmas decorations such as a wreath, lights, and Christmas clothing. You need to acquaint yourself with all these items and when best they are required.7. The Sale of Low Consideration Items
Everyone would want to consider their option before making a purchase. Selling products at high prices makes shoppers do more thinking before deciding to buy the product. Items of low cost regularly used as the toothbrush, flipflop, and more. Less thinking is done. The price is low, and they use it almost daily. The next step is displaying the product in few different bright colors. Putting up too many colors counters the tactics. When customers have too many choices, they are likely to end up not making a choice.Top Products to Sell Online for Impulse Purchases
After keen research, we have the following top 10 products to sell online as a retailer for "the impulsive buy".
1. Gadgets and Devices like Magic Keyboard
2. Fashionable Room-saving Shoe Rack
3. Infant Sleeping Bag
4. Household
5. Beauty Products
6. Customizable Key-chain Calendar
7. Baby Gifts like Toys
8. Lazy Duvet
9. Peacoat
10. Twinkle Decoration Light
8. Anticipate the Wants of Your Shoppers
During summer, fluid consumption is going to be higher than it is during winter. Because the weather is hotter and the hydration level is higher. In the current situation in the world at large, more people do things from home more. It implies that sales of products that keep people engaged indoor will sell more. Be acquainted with the current situation of your shoppers as much as you can to anticipate their needs.9. Create an Irresistible Promotional Offer
Regular in-store shopping has drastically moved to online shopping since the advent of Covid-19. This implies people want things to be shipped to their doorstep. Also, people will want to get an excellent product for the lowest price possible. Giving a combination of discount and free shipping is an excellent way to give irresistible offers that trigger impulse buys.10. Personal Recommendation at Checkout
At the checkout, recommend other products to shoppers. For example, when your shopper is shopping for a phone, recommend phone accessories. Go like; other buyers who bought the phone also purchased the item you are suggesting.Conclusion
Knowing now that people buy on impulse is the case in the more significant percentage of shoppers online and even in-store. Keying into learning how to trigger impulse buying is key. The highlighted tactics will be of help to boost your sale. Have the one that works for you and keep having a significant sale volume.
