The holiday season is upon us, and it is the best time for online sellers to make a profit. Everyone buys gifts for their loved ones during this season, and so shopping is at an all-time high. If you are wondering how to make this season profitable, you are in the right place.
We bring you the ultimate guide on how you can make a profit next holiday season 2021.
What And When Is The Holiday Season?
Many businesses are always talking about the holiday season. While there is a summer holiday season, there is one for winters too. It is the period from Thanksgiving till New Year's.
During this time, many important holidays are covered in American cultures such as Thanksgiving, Hanukah, Christmas, and New Year's. People take out time from whatever they are doing to spend time with their family and loved ones.
The best part is that during this time customers go crazy with shopping because they go home with many presents for their loved ones. That makes the season incredibly important for an online seller such as you. Keep reading to find out why.
Why The Holiday Season Is Important
While we all know that people buy gifts for their loved ones during a holiday sale, here is research-based data that will show you why the holidays are such a profitable time:
- According to the National Retail Federation, consumers during holiday season 2021 are expected to spend $750 to $770 billion
- The holiday quarter accounts for over 25% of annual total sales
- 19% of sales for retailers come from the holiday season each year
- In 2019, toys accounted for 34.9% of annual retail sales, and jewelry stores accounted for 34.7% of annual retail sales during the holidays
- The average consumer is set to spend at least $1,000 during the holiday sale
It’s the holiday season, which means it’s also time for spending. As an online seller, you can take advantage of this and sell the right products to make a significant profit during this time. How can you do that? Well, keep reading to find out.
How Online Sellers Can Prepare For The Holiday Season
Preparation and planning are key to increasing your sales during the holiday season 2021. Here are many strategies you can implement in your holiday sale to attract customers and increase sakes:
#1. Focus On A Niche Market
Never opt for a general approach. Instead, focus on a niche and target that. Doing so will help you increase your sales because your niche market will be interested in what you have to offer. Of course, to target one, you will have to conduct market research to see what niches are trending.
Here are some ways you can target your niche, and increase sales:
- Look for trending holiday products
- Utilize tools such as AdWords and Google Trends to understand trending niche markets
- Keep a check on your competitors and see their best selling holiday products
- Come up with a buyer persona of your target audience and see what products they want
#2. Create A Marketing Campaign For Cart Abandonment
According to a report in March this year, over 88% of online shopping carts were abandoned. This is an 18% increase from last year. People put items in their cart and abandon them. That is one of the biggest annoyances for any online business.
Here are the many reasons why a customer may abandon their cart:
- High shipping costs
- Creating an account before checking out
- The complicated process of checking out
- Slow delivery time
- Not enough payment methods
- The returns policy wasn't attractive
- The website had errors or crashed
While you can fix these errors, you will still face many customers abandoning their carts during the holiday season 2021. To reduce this problem, you can create a cart abandonment campaign. It will help you recover your abandoned carts and increase sales.
#3. Learn From Your Mistakes
If you have been in the eCommerce business for a while, then this is not your first holiday sale. You have data from previous years, and you can learn from it so you don’t make the same mistakes again. It will help you increase conversions and sales during the current holiday season.
If you don’t understand how you can avoid mistakes made in the previous years, then here is what you can do:
- Keep a check on scroll maps and heatmaps to understand where consumers get stick
- Analyze data from previous years on Google Search Console and Google Analytics
- Learn the behavior of users on your page
- If a strategy went wrong the previous year, tweak it and make it better to suit the current holiday season
#4. Offer Easy Returns And Free Shipping
Did you know more than 90% of consumers say that free shipping is the best incentive for them to shop more? You can take advantage of this by offering free shipping this holiday season UK. It will attract more customers to shop from your range of holiday products.
Another important thing to keep in mind is that the number of returns increases significantly during the holiday season. So, you can make the process of returns easier along with free shipping to increase your sales even further.
Here are some ways you can implement to increase sales with this process:
- Promote free shipping on your social media and other platforms
- Make the process of returns simple and easy
- Include your shipping cost in the price of the product
- Set a price limit for free shipping
- State the return deadline clearly on every product
While you need to increase sales, you still have to make a profit as well. That is why it is essential to take these steps because they protect you and the consumer.
#5. Always Provide The Best Customer Service
More sales mean more chances of problems popping up. That is why you need to provide the best customer service so these issues can be easily fixed for the consumer. If you provide such an amazing service then over 90% of customers will shop again from your store.
According to customers, here are the most important aspects of customer service:
- Knowledgeable and friendly agent
- Not having to repeat themselves
- Resolving the issue in just one go
- Getting information and response without the need for contacting support
To improve these aspects of customer service you can review your business and make relevant changes. For example, you can reduce your average response time, add a self-service option on your site, use live chat to fix problems, and provide stellar customer service.
Doing this will help you retain your existing customers and attract new customers during the holiday season UK.
Top 5 Holiday Sale Products To Sell This Year
Every year there are new top-selling holiday products. It is important to know such products so you can include them on your site, and sell them too. After a careful analysis, here are the best products that will increase your conversions during the holiday sale this year:
#1. Household Appliances
It's the holiday season, which means families will get together in homes and spend quality time together. Many will gift each other household appliances or get them for themselves so that their home can look clean for their loved ones. It is the top-selling category during the holiday sale.
However, this year people are homebound more than ever. That means they will need household appliances as they will be spending more time at home throughout the holiday season. You can take advantage of this and sell these appliances to earn a high-profit margin.
Here are some top-selling products from the household appliance category:
- Air purifiers
- Heaters
- Freestanding fireplaces
- Humidifiers
- Portable washing machine
The decoration is one of the most essential aspects of the holiday season. That is why lighting is one of the top-selling holiday products every year. People need indoor lighting to set up the interiors of their homes in a festive way.
That is why they are always on the hunt for innovations in the indoor lighting category. As an online seller, it is one of the things you should sell if you want to experience high-profit margins. Of course, it is all about selling the right indoor lights.
Here are the top 5 products you can sell from the indoor lighting category:
- Spotlight lamps
- Colorful light bulbs with remote control
- Solar power LED string lights
- String fairy lights
- Light energy therapy lamp
#3. Health Care Supplies
With the breakout of a pandemic this year, many people are careful about their health more than ever. People are taking precautionary and preventative measures so that their health can remain optimal during this time. While health care supplies are a top-selling item, their sales will experience a significant rise this year.
So, as an online seller, it is one of the best holiday products you can sell this year. You can include it in your online store along with other products so you can reap high profits.
Here are the top 5 products you can sell during holiday season 2021 from the health care supplies category:
- Elliptical machine leg trainer
- Fingertip pulse oximeter
- Neck and shoulder massage cape
- Foot massager
- Anti-snore nasal dilators
#4. Pet Supplies
Pet owners have a habit of stocking up during the holiday season. It allows them to take care of their pets without going to the store again and again. However, many people also gift pet supplies.
After all, what is a better gift to someone than telling them that you also love their pet the way they do? So, pet supplies are one of the hottest selling items during the holiday season UK.
You can also make this profitable by introducing pet supplies in your online store. Here are the top 5 products in the pet supply category that make the most sales:
- Dog winter jacket
- Tree cat tower
- Dog car seat covers
- Pet beds
- Birdcage
#5. Toy Vehicles
It’s the holiday season, and that means kids are going to receive many gifts too. When people go back home, they enjoy making loved ones happy by getting gifts for their kids. After all, they need some entertainment during the holiday season too, especially the one this year.
Everyone is home-bound including the kids, and so people will be buying toy vehicles the most this year to make the kids happy. You can include these in your holiday sale to make the most of this season.
Here are the top 5 products in this category that will sell the most:
- Dual drive car
- Bikes
- Bulldozer toy car
- Police sports car
- Kids ATV ride
Start Dropshipping With SaleYee.com
As an online seller, you are probably familiar with dropshipping. It is a low-cost model that can reap high profits if you sell the right products. Many sellers are shifting to this model because it allows them to quickly adapt to the changing market. As an online seller, you can start dropshipping holiday products too.
Of course, for that, you will have to start with a dropshipping platform that can allow you to do this. We recommend the SaleYeedropshipping platform. They are one of the leading wholesale dropshipping suppliers as they provide more than 30,000 profitable SKUs.
However, the best part is that they have local warehouses everywhere. This means that your customers will be benefiting from free and fast delivery in no time. So, if you want the best dropshipping supplier for your platform this holiday season then opt for SaleYee.
You will enjoy high-profit margins while keeping your cost low, and your customers will be happy with your services. So, to make the holiday season 2021 the most profitable holiday sale, you should choose SaleYee dropshipping platform.
Final Thoughts
That was your complete guide to making a high-profit during the holiday season as an online season. Follow our guide and you will enjoy the highest profits you have ever experienced. All you have to do is choose the top-selling holiday products and SaleYeeas your number one dropshipping partner. Once you do, you will make the most of this holiday season.
