eBay is not just the oldest online marketplace on the Internet, it is also among the most popular – ranking with Amazon. Virtually everything sells on eBay from electronics to car accessories, digital products to appliances, men/women/kids clothing to jewelry, etc. With an estimate of 250 million searches per day, eBay represents a massive opportunity for online retailers to leverage. Setting up an eBay store is quite easy but promoting your eBay store can be overwhelming. This article highlights how to promote eBay store.
Getting the right exposure for your eBay store is important to increase sales. Unfortunately, promoting your eBay store comes with a lot of responsibilities. Although most products listed on the eBay store perform with minimal promotional effort, however, eBay can be frustrating if you sell on-trend, in-demand, or high-volume items. Only actionable promotion can get your store the desired visibility and sales. Fortunately, we have ten effective strategies to promote eBay store. These tricks will save you time, effort, and money in the long run.
10 Actionable Ways To Promote Your eBay Store
So, how do you attract more valuable traffic to your eBay listing? Take these ten tips on how to promote an eBay store.
1. Increase your bid
How eBay works – the highest bidder wins a promoted listing. If you want to attract more customers to your eBay store, ensure your listing quality is topnotch. If your listing can be relevant to the search, then you will win a more visible listing.
2. Start blogging
Promoting outside eBay can go a long way too. Blogging is a powerful tool that can help you grow a targeted audience. With WordPress, you can create a FREE blog today and start sharing meaningful posts for your audience to read. As time goes on, you can later convert to posts to pitch different sales.
3. Take advantage of social media
Successful entrepreneurs’ stories cannot be complete without social media. Social media is a great tool to grow your business regardless of your niche. There are millions of people on social media waiting to see what you offer. You can take advantage of this opportunity and expand your market and sales.
Facebook is your friend: Selling across Facebook is as easy as selling to your neighbor. Facebook is the most popular social media platform that you can use to target potential customers. Wondering how to promote your online store on Facebook? All you need is to create a Facebook page for your business, set up your profile with quality images and videos of your brand, post relevant posts, and see your network expand. You should also consider joining Facebook groups that are related to your niche – this can help you advertise. Facebook has a paid option too; if you have a budget, you can use Facebook ads to bolster your online presence.
Use Twitter: Twitter is an entirely different social network. Just one tweet with the right hashtag can be the turnaround for any business. Explore the power of Twitter and its massive audience to grow your eBay store. Simply create a Twitter account for your business, set up your profile, and start promoting your listings via tweets.
4. Be trustworthy
Trust is an essential tool in eCommerce. You want to generate some income from your eBay store but you also want to do it with some integrity. As such, you need to make your products of high quality, respond to your customers’ inquiries in real-time, as well as ensure faster shipping. If you can check all of these boxes, then your sales will skyrocket and your buyers will see your brand as trustworthy and will undoubtedly recommend their friends, family members, and loved ones to your store.
5. Use well-researched/catchy product titles
A catchy product title can attract a targeted audience to your listing while a well-researched product title will boost your listing’s search visibility – showing up as “sponsored” whenever a search is initialized. Irrelevant product titles will only give you a few impressions, nothing more.
6. Leave comments
On your social page and blog, you will find questions, comments, and suggestions about your brand. Make sure you respond to all these inquiries. Your audience wants to know how relevant they are to your brand. Responding in real-time makes them feel valued and increases their trust in your brand. The same applies to feedback. Leave room for your customers to review a product they purchased. This way, they can share their experience and potential buyers will be confident to buy from you.
7. Create a newsletter
In eCommerce, you should not expect every shopper to immediately buy from your store. Some will need to be pushed before they can place an order. With email marketing, you can checkmate these worries. Email marketing can be used to tell your brand story, pitch a sale, remind your customers about abandoned carts, etc. Amazingly, eBay marketing tools can be used to send valuable emails to buyers who have subscribed. Just make sure not to spam your customers with sales email – that sucks.
8. Use the eBay Promotions Manager
“Promotions Manager” is one of eBay’s amazing tools for marketing your store. With this feature, you can improve your product’s visibility and move inventory faster. The Promotions Manager also lets you create customized discounts and coupons for anyone browsing the search results. This can be a great way to incentivize buyers to spend more in your store. And if customers like one of your deals, they are likely to check out your store to see other listings. That way, you will keep getting more store visitors and selling more.
9. Optimize your listings for eBay
Optimizing your listing will increase your chance of showing up as a “relevant” result for a user’s search query. Check out these techniques for eBay SEO.
· Find and utilize the right keywords for your eBay listing
· Use multiple keywords per listing
· Learn from your competitors
10. Promote your store with Google AdWords
While the aforementioned retail store sales promotion tips are free, using Google AdWords isn’t. Google AdWords is a paid service offered by Google to allow online merchants to attract more traffic to their online store. If you have a budget, you can set up an advertising campaign on Google AdWords and then experience great ROI. You can get started with a few dollars and depending on your budget, you can limit your spending per click, day, or auction. Before you DIY, make sure you understand how Google ads work.
Bonus Tip: Dropship Products for Your eBay Store
eBay is a popular online marketplace that contains products in every category. They boast a powerful suite of tools to help build, manage, and promote your store. While eBay is a great asset to start selling online, SaleYee platform is a reliable dropship supplier that is devoted to making dropshipping easier for beginners and experts. Using both eCommerce solutions can increase your success as an online merchant. The SaleYee platform is a leading global dropshipping and wholesale platform that offers over 30,000 profitable SKUs from different categories. With local warehouses in US, UK and EU countries, the SaleYee platform offers free and fast shipping to any destination. With the SaleYee platform, you can enjoy hassle-free inventory management, supply chains, no renting a warehouse, and easy order fulfillment. Do you need help? saleyee.com is the right option for your dropshipping adventure.
Wrapping Up
While we have listed the top ten promotion ideas for retail stores, not all are worth your effort. Just pick the ones that best work for your business and implement them. The goal is to make your eBay store overly attractive so that anyone who visits will be left with no option but to place an order.
